We hear this question all the time: is it hard to open a coffee shop? For the Just Love Coffee Cafe, the answer is no. We have made the process for opening a Just Love Coffee Cafe franchise location as simple as we can. In some cases, our franchise owners have opened their new location in as few as 90 days.
SO REALLY, IS IT HARD TO OPEN A COFFEE SHOP?
It doesn’t surprise us when people seem skeptical when we say opening a coffee shop can be simple. The coffee industry is surrounded by a level of mystique. It sounds complicated to sustainably source coffee beans from around the world, to participate in fair trade sourcing, and to create specialty coffee blends – particularly for specialty coffee blends that stand out in such a highly competitive industry where coffee lovers have such discerning palates.
The truth is, with the right coffee shop, is it hard to open a coffee shop? No, it doesn’t have to be. At Just Love Coffee Cafe, we’ve taken every step we can to help our franchise owners go from signing the franchise agreement to the grand opening and beyond. We don’t just pat our franchise owners on the back and say, “Good luck,” after the initial paperwork is handled. We’re with you every step of the way.
HOW DO WE HELP OUR FRANCHISE OWNERS BELIEVE IT ISN’T HARD TO START A COFFEE SHOP?
STREAMLINED LOCATION SELECTION SPECIFICATIONS
The first advantage is the smaller Just Love Coffee Cafe footprint. Our average location size is only 1,800 square feet, and the equipment requirements for opening a Just Love Coffee Cafe are not extensive, so it’s not too hard to start a coffee shop.
With fewer requirements in the building size and equipment, finding the perfect location is easier. What’s more, the design during the build-out phase is quite simple, often with little need for heavy renovations. Because of this, we’ve had franchise owners who were able to start a coffee shop in as few as three months.
SIMPLE MENU REQUIRING SIMPLE EQUIPMENT
Our menu is another reason it isn’t hard to start a coffee shop with Just Love Coffee Cafe. The great thing about our all-day menu is that everything can be cooked using a waffle iron. Not only is this part of what makes our coffee shop unique, but it means we do not need full kitchens, commercial ovens, or hoods. Our menu is simple, quick to serve, and inspires our customers to post the photo-ready quality and interesting style of the food all over social media.
Part of the benefit of waffle iron cooking to our franchise owners is the lower cost to operations and training, making opening a coffee shop easier. It can still provide an all-day revenue stream and can boost the average price of every customer ticket. Every coffee customer becomes a potential breakfast or lunch diner, which brings a friendly, laid-back atmosphere to Just Love Coffee Cafes as people enjoy their food.
CONTINUED SUPPORT AND COMMUNITY BUILDING
Another reason it isn’t hard to open a coffee shop with Just Love Coffee Cafe is the support our franchise owners receive. Our initial training is in-depth, so you learn everything you need to know about how to deliver Just Love Coffee Cafe products and services. We are involved from the beginning, from site selection guidance and the build-out process to your grand opening.
Once our franchise owners are in operation, we continue helping them with marketing plans that spread the word to their communities. A big part of the Just Love Coffee Cafe philosophy is building community. Just Love Coffee Cafe was founded with a strong charitable mindset when our founder, Rob Webb, made it his mission to help offset the cost couples incur when going through the adoption process.
We understand each location is unique, and every franchise owner will have their individual passions. We support our franchise owners in community outreach that fulfills those passions. When small business owners and local residents build each other up, it creates love within the community. We care so much about it, it’s even in our brand name. Just Love Coffee Cafe was built on a foundation of love.
INCREDIBLE SPECIALTY COFFEE IN A WELCOMING ATMOSPHERE
It can be easy to open a coffee shop because the Just Love Coffee Cafe brand grew organically. What started as a coffee bean roasting business grew because people came in asking to purchase a cup of coffee. Despite a location that wasn’t quite suited for a coffee shop, patrons returned and word-of-mouth grew. It was then that Rob Webb decided to start a coffee shop and opened the first Just Love Coffee Cafe to give people what they were asking for: specialty coffee blends that people crave.
Just Love Coffee Cafe franchises have been named a finalist in Roast Magazine’s Roaster of the Year competition in 2014, 2015, and 2017.
Our coffee is always sustainably sourced with fair-trade practices from farmers around the world. All Just Love Coffee blends are roasted by hand in our Murfreesboro, TN facility. We never compromise on flavor or the process in order to provide a pleasing coffee experience to even the most discerning palate.
It’s not hard to open a coffee shop when we have high-quality, fresh, specialty products we believe in and that customers return for time and again.
IT’S NOT HARD TO OPEN A COFFEE SHOP IN A BOOMING INDUSTRY
Americans are drinking more coffee than ever. The coffee shop franchise industry nets $84 billion every year, with 83% of Americans identifying as coffee lovers.
Just Love Coffee Cafe is a fast-growing franchise. We added 30 franchise locations in just 18 months. Not only that, we’re projected to double within the next 12 months. While we’re focusing more on Southern and Midwestern regions of the US, we’re certainly happy to discuss options for multi-unit franchise locations in other states.
If you’re ready to invest in a business that has love, family, and a passion for the community at its heart, then contact us today about joining the Just Love Coffee Cafe team.
