Dry shampoo is a kind of haircare shampoo that reduces frizziness without the need to add water to your hair. It's usually in powdered form and is usually sprayed from an aerosol container. Dry shampoo typically uses rice starch or corn starch as a base. This kind of dry shampoo can be used for short and long hair. As far as the regional footprint is considered, developed regions such as North America seem to be witnessing robust growth in the dry shampoo market. This is typically due to the fact that rising geriatric population in the U.S. and Canada. Besides, there is high demand for anti-aging products for beauty and trendy hairstyles, which can further boost the market growth.
Over the years, product innovations in the field of cosmetics and personal care products have led to the introduction of many innovative products. Recently, in April 2021, IGK unveiled No Limit Dry Volume and Thickening Spray for a finished look. Dry shampoo can lengthen the time between regular shampoos, which eventually reduces the use of heating implements such as hairdryer and straightening iron thereby preventing damage to the hair. Thus, such factors can stimulate growth of the dry shampoo market.
Dry Shampoo Benefits improves the look of oily or thin hair. It helps to add volume to the hair. These are another popular option for those who wish to get the moisture and volume their hair needs without using any water at all. Dry shampoo spray or serum comes in a variety of different forms. One of the major impediments to growth of the market is low awareness regarding this particular product. A large population has little to no knowledge regarding the benefits of dry shampoo and thus it has low penetration as compared to conventional wet shampoo. Such factors can inhibit growth of the dry shampoo market in the near future.
Another key factor governing the development of the market is the lucrative features of dry shampoo. These innovative products can absorb excess oil and grease without the use of water and also provide a fresh and glowing look as compared to conventional wet shampoo. With rising number of hair-related issues among women worldwide, the dry shampoo market is destined to expand rapidly in the near future. Recently, in March 2021, DesignME launched Quickie.ME, a trio of dry shampoo products, which is cruelty-free, vegan, and free of parabens and sulfates.
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