Organizers of large events such as music festivals, concerts, and conventions have much on their plate. Right from finalizing venues to managing the event to the minutest detail, event organizers and managers are a harried lot till the successful culmination of the event. And the success of the event is usually measured by how well the attendees or the crowds are managed.
The use of wristbands for large public events is a trend that has picked up in the past decade. If you’ve had the occasion to participate in a music festival or a live concert, you might have received a wristband instead of a paper ticket. These wristbands contain RFID or Radio Frequency Identification tags which are particularly useful to live concert organizers as it provides a unique identity to the person given the tag and allows them to capture data by scanning that tag.
Here are some of the benefits of using wristbands for real-time data capture at live concerts:
1. Streamlining Organisation: With RFID-enabled wristbands, the attendees have quick access to the venue, reducing the queues for entry or photo ID checks, thus reducing the time for admission to the venues. This also reduces the manpower required to manage the event.
2. Improved Security: Wristbands enhance security as they are non-transferable and prevent unauthorized use or access. The wristband can be deactivated to prevent any misuse when the account linked to it is flagged.
3. Customer Satisfaction: Since the wristbands store the customer data, it allows the patrons to make cashless transactions ensuring them a fulfilling experience at the event. Wait times at bars are much smaller as the cashless transaction does not require checking or any change.
4. Customer Awareness: It allows for a better understanding of the customers, their preferences, and spending. The information is delivered in real-time and allows the organizers to take immediate decisions as regards placement of volunteers or staff at certain places for proper management of the crowds. This in turn helps optimize human resources for the event.
5. Media Integration: The attendees can share their experiences on social media with the help of these customized wristbands. This increases brand exposure and provides additional marketing opportunities to the organizers of the event.
Real-time data capture is beneficial to the event manager to plan future events. Customized wristbands are impossible to copy or duplicate and can easily be deactivated when required. The data captured can be used to track attendee movement, their whereabouts, or their last location. Customized wristbands are a useful tool in the hands of modern-day event organizers. The data captured with the help of such wristbands give a better understanding of the fans/customers and this information can be used to improve the planning of future events.
Check out all about customized wristbands, their many benefits, and types, and get to know more at https://www.wristbandseurope.com.
