Tourism plays an important position in the nation's economy. Based on the Lebanese Ministry of Economy & Business (MOET), "Tourism has been among Lebanon's primary financial sectors" (Economic Study Device, 2010).Furthermore, The World Journey & Tourism Council estimated that the vacation & tourism market in Lebanon added around $4 million pounds in 2013 (World Travel & Tourism Council, 2014).
The journey & tourism market made up about 10% of the economy in 2012 but that share slipped to 9% in 2013 (ibid, p. 14). This is as a result of political condition in the united states as well as several other factors. More over, the number of tourist arrivals in the united states kept decreasing from 2011 to 2013.
Considering that the tourism industry has been significantly floundering in the past few years, the room for problem becomes tiny for businesses in this industry. The political & financial situations are blending tourist-related (TR) organizations in Lebanon. Which means these companies are forced to accomplish more to replace with increasing deficits (or decreasing profits) and with fewer resources. There is number telling when the political & economic condition in Lebanon will increase particularly since the civil conflict in neighboring Syria shows number signals of abating.
There are many ways that Lebanese TR organizations can adapt throughout today such as for instance utilizing downsizing guidelines and cutting straight back on marketing & promotion budgets. When economic recessions and difficult occasions affect corporations, the first things to have removed are generally advertising budgets. But specially because TR corporations have to do more marketing to make up for lost companies, this might not be an excellent idea.
One solution to this dilemma is to take advantage of Cultural Media Marketing techniques given that they charge small to no resources, great for the existing economic situation in Lebanon. Social media advertising enables TR corporations to over come obstacles of confined budgets and decreased business. Problem Statement Throughout recent decades, the positive aftereffect of social media on business has been extremely high (Kaplan et al., 2010; Stelzner, 2010; Treem & Leonardi, 2012, p. 143; Baker & Green, 2014).
More over, Facebook and Twitter fans of a certain brand are much more likely to suggest and buy from these manufacturers than non-fans (Cruz & Mendelsohn, 2011). But, we don't need to ensure of social media's impact on organization through research studies. For social media marketing customers, such as around 30% of the planet, this truth is known. More and more smm providers are putting Social Media marketing resources into their advertising methods and, in some instances, have actually become an integrated portion of the overall organization strategy.
Normally, one would assume that Lebanese corporations might easily undertake Social Media Advertising as an integral position within their over all advertising techniques but this isn't the case. When it comes to the Heart East and particularly Lebanon, the location is far behind the West in social media marketing usage. Not only this, as it pertains to organizations mixed up in tourism market, there is much room for growth. Small expense in technology is maintaining tourist businesses away from maximizing advertising opportunities given by cultural media.The Lebanese tourism business is not benefiting from social media advertising techniques also though the benefits to do so might be apparent. That presents a great problem specially because the economy is going through a very rough time.
Moreover, Lebanese TR organizations and organizations in Lebanon in general are not adopting social media instruments because they should. That gifts a huge problem in the waste of assets as well as significant overlooked options as a larger market can be reached via social media permitting organizations that adopt social networking advertising methods obtain an improved potential for achievement and prosperity.
Purpose of the study
The fruits and advantages of social media marketing advertising methods might take significant time to come about in Lebanon if we are unaware of the facets which have generated the avoidance of common social media advertising adoption.Also, provided that number study adopts the problem of efficiently implementing a social press advertising strategy in the Lebanese situation, several TR companies may be lost actually should they opt to undertake social networking advertising tools.
Furthermore, even though there were numerous studies in the West about effectively implementing social media marketing campaigns, the outcomes of the reports might or might not apply to the Lebanese context. Therefore, it is also the goal of this study to discover these factors linked to efficiently applying social media marketing among Lebanese TR businesses. At the conclusion, there is no doubt that social networking marketing plays an extremely essential position in the advertising campaigns and even yet in the overall success of tourism-related businesses.
