The COVID-19 epidemic, which caused a paradigm shift in how people utilise different apps, boosted growth. As a result, in the aftermath of the pandemic's onset and the ensuing economic crisis, app developers have been examining their advertising setups and enhancing their capabilities to push for more responsibility and transparency with partners. For example, HubSpot, Inc. of the United States said in September 2020 that it will be introducing new updates and capabilities to its platforms to assist businesses in dealing with the obstacles brought by the pandemic's onset.
The continuous move from wired to wireless communication, as well as the increasing usage of wireless communication devices, which is predicted to drive digital media consumption, bodes well for growth throughout the projection period. Advertising firms are increasingly focusing on digital marketing software and providing advanced advertising capabilities to publishers. Advertisers are looking forward to cooperating with social media digital marketing platforms for promotional activities as smartphone penetration continues to rise, and are finally migrating from traditional marketing channels to digital marketing channels.
