Global Health Care Social Media Marketing Market size was valued at US$ XX Bn. in 2019 and the total revenue is expected to grow at 6.1 % through 2020 to 2026, reaching nearly US$ XX Bn.
Global Health Care Social Media Marketing Market Overview:
Technological developments and increased use by people from all age groups have resulted in social media being a big market. Different social media platforms like Facebook and Instagram are used by more than half of the total population of this planet. This global reach at affordable cost has resulted in increased use of social media platforms for doing research, promotion, and getting feedback on performance.
Marketers around the world are using social media platforms as an easy and low-cost medium to promote their products. With the presence of a large and active population on social media platforms, the Global Healthcare Social Media Marketing Market is growing. Ease and convenience in using and high conversion rate provided by these platforms have resulted in a growth in the Global Health Care Social Media Marketing Market.
Global Health Care Social Media Marketing Market Dynamics:
The rise of social media platforms as an effective and affordable means for marketing has resulted in an increased number of players being part of it. Social media platforms have emerged as the right medium to engage a large number of people simultaneously. Its wide reach, easy handling, and low cost have provided a perfect medium for players in the industry to target people and monitor the progress.
Key Players in Health Care Industry use this platform for different purposes like promote their products and starting awareness campaigns. Social Media platforms have proven to be excellent media for building trust and connection with customers. This platform has provided a medium to communicate with a large number of people that has resulted in increased revenue for the Health Care Industry.
The Social Media platform is used by many industry players to promote corporate social responsibility initiatives that help them in enhancing health awareness and maintain and improve public relations.
A study by Gothenburg University states that nearly 84% of people living in developed nations and 61% of people living in developing nations use social media platforms on regular basis. This study states that people are easily getting influenced by social media and industries are using social media platforms to promote their products with ease, resulting in increased sales for them. This platform should be used by the Health care industry for image building and making strategic decisions.
Restraints:
Limitations in Global reach because of poor technological infrastructure in many parts of the world are limiting the global presence of the Health Care Industry on Social Media Platforms.
Global Health Care Social Media Marketing Market Segment Analysis:
The Global Health Care Social Media Marketing Market is segmented on the basis of
By Social Media Platform that is used to promote the services provided. It is observed that the social media platform of Facebook dominates the use by Healthcare Sector to represent social media. Its low cost and reach to more than a billion people has resulted in more than 40% of health sector players using Facebook.
Micro-blogging site Twitter and free video platform Youtube are used on large scale. Different Social Media platforms like Tumblr, Snapchat, and Instagram are used to represent healthcare industry players on the social media platform. Along with these social media platforms, different companies have started their mobile applications to remain connected with people.
By End Users, Hospitals and Medical Professionals who are looking for new products and therapies launched by pharmaceutical companies are the prime consumers of the Health Care Social Media Marketing Market. It is observed that with the rise in the use of the internet, people use social media platforms on a big scale to resolve their health-related doubts. The use of Social Media Marketing by different research institutes and Biotechnology Companies has increased by 45%. Different people use social media platforms for research or to resolve their queries related to health concerns.
Global Health Care Social Media Marketing Market
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The above pie chart shows the use of different social media platforms by social media marketing players. With a reach to more than a billion people and relatively low operating cost, Facebook is dominating this market. It is observed that more than 2.5 Billion people use Facebook on regular basis as a means of entertainment and to get information. With different services like Full-Funnel Targeting and Psychographic Targeting provided by it at very low cost, Facebook has emerged as a global leader in the use of social media platforms for marketing.
Twitter comes in the second position. This micro-blogging platform is visited by more than 500 million people worldwide every day. With a variety of ad formats provided by it, Twitter is used by a large number of people. Tumblr comes in the third position. This platform has a strong presence in the region of North America which is the biggest market for the Health Care Social Media Marketing Market. The free video platform provided by Youtube comes in the fourth position. Its connectivity with Google, the biggest search engine on the internet, and simple advertising technique give access to connect with a large number of people.
Image and short video sharing platforms like Instagram and Snapchat give connection with people across multiple channels. The presence of a large number of celebrities and convenience in using them for promoting different products has resulted in increased use of these platforms for the Health Care Social Media Marketing Market. Different other platforms like Applications made by different companies are visited by people.
Global Health Care Social Media Marketing Market Regional Insights
Global Health Care Social Media Marketing Market 1
The above image shows the presence of the Health Care Social Media Marketing Market in the world. With the presence of large techno-savvy people, North America dominates this market. Here, people from all age groups are present on social media platforms with active presence and usage. The high rate of time spent on social media provides a platform for key players to interact with customers with ease. The high rate of adoption of new Social media platforms is the main reason for North America to dominate this market.
Europe comes in the second position. Here, the presence of a large number of people actively visiting social media platforms on regular basis has resulted in a strong virtual market. This has attracted key players in this industry to focus on this region. The Asia-Pacific comes in the third position. Here, the presence of the Health Care Social Media Market is in a limited state. Rapidly changing social, economical, and technological scenarios in this region have made predictions to be a future leader for the Global Health Care Social Media Marketing Market.
The South American market is showing stagnant growth, the reason for which is attributed to the weak presence of the internet provider industry. The Middle East and Africa’s market is showing very little growth, the reason for which is the presence of different economical and technological restraints.
The objective of the report is to present a comprehensive analysis of the global Health Care Social Media Marketing market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.
PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding the global Health Care Social Media Marketing market dynamics, structure by analyzing the market segments and Project the global Health Care Social Media Marketing market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Health Care Social Media Marketing market make the report investor’s guide.
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Global Health Care Social Media Marketing Market Scope: Inquire before buying
Global Health Care Social Media Marketing Market 2
Global Health Care Social Media Marketing Market, by Region
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
Global Health Care Social Media Marketing Market Key Players
• Orthomind
• Sermo
• QuantiaMD
• Digital Healthcare
• MomMD
• Doximity
• Student Doctors Network
• WeMedUp
• Doctors Hangout
• Nurse Zone
• All Nurses
• Medical Doctors
• Ozmosis
• Practo
• Docs App
• Medical Apps
• Apollo 24/7
• Novartis
• Johnson & Johnson
• Pfizer, Inc.
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