Your site's SEO performance can be analysed using Google Search Console. If utilised correctly, this free tool has the potential to be a game-changer. A website owner has the ability to sift through the data and gain valuable insights that can be used to increase visitors. Using Search Console to drive more organic traffic is something you should consider if you haven't done so already.
Even if you're a complete novice at SEO, you can still follow these basic suggestions by the top digital marketing agency in India and consider purchasing a solid SEO package to keep up with the latest developments in the field.
Advanced keyword analysis
Even if you don't optimise your content, Google will still rank your entire website for a large number of keywords. Yes, you read that correctly, and you may use those keywords to increase your site's visibility and visibility. Search Console's dashboard offers a variety of options for sorting data, and you must click on searches to get to the relevant information.
You'll see a list of all the top keywords for which your site currently ranks after you click on them. As a result, it's smarter to click on specific sites and then see which page is ranking for which keywords. Once you've gathered all the information, create an Excel spreadsheet to keep track of all the pages and the keywords they rank for.
You should look for keywords with a high volume of searches and minimal competition. There are bound to be a few of these keywords. Use more of the high-volume keywords in your existing content to enhance organic traffic.
Submitting a Sitemap This is a basic procedure that every website owner should follow, but only a few people really do it right. An SEO-friendly sitemap is a must because it expedites the crawler's ability to examine and rank all of the pages of a site more quickly.
If you're using the WordPress CMS, you'll find a slew of useful plugins that will automatically produce a sitemap for your site. Use a sitemap generator to make one and then upload it over FTP if you have an HTML site.
Sitemaps are useful since they increase your site's exposure for various search queries and help you rank other pages on your site as well. It's possible to outsource SEO if you don't have the resources in-house to perform it yourself.
For increased traffic, narrow down your audience
The ultimate goal of any best SEO company in India is to target the people who are most likely to be interested in your products or services. Refine your audience and find out which country or region is most interested in your topic.
To see all the countries from which you are receiving traffic, log into Search Console and then click on the nation option in the dashboard. Check to see which countries are driving the most traffic and CTR to your content. You can use that information to better target your forthcoming content campaign and increase the volume of organic visitors to your website..
Content-based targeting will increase your organic traffic because you'll be able to attract more people with comparable interests through the creation of original content. To gain a better understanding of the content on your site as a whole, visit the pages and sort them by nation.
Pay attention to the kind of gadget you're using
Most individuals are so preoccupied with fixing the other issues that they overlook critical metrics like the type of device being used. In order to construct the following campaign properly, you must determine the device division of your site.
If your website isn't mobile-friendly, Google's search console will indicate a lower amount of mobile visits, and there may be a variety of additional reasons for this. You must, however, focus on increasing the number of mobile visitors to your site. When you make your website mobile-friendly, you'll get this benefit. This will not only help your site's rating, but it will also increase its organic traffic.
You can use Google's free page speed insight tool to see how the site performs on both desktop and mobile devices. In addition, the tool will advise certain tweaks that you can implement in order to enhance performance even further.
Make sure you keep tabs on technological concerns
The information provided by Google Search Console on your website's technical health is concise. If your website has any issues, you may locate them in the Security & Manual Actions area. In the tool's Manual actions area, you can look for Google-imposed penalties.
If you notice anything amiss in these two areas, take immediate action to remedy the situation. Your website's security is important to Google, therefore you should take care of it as well. In order to improve your search visibility, you must first solve any existing technical issues or do any manual actions.
You may use Google Search Console to increase the number of visitors to your site by following these helpful hints. If you haven't used this tool yet, now is the time to do so. Or, if you want, you may hire SEO professionals to handle everything for you.
