The home service industry is currently worth more than $506 billion in revenue.
Developing a good marketing strategy is critical for any business, but it is especially important in the home service industry. With local and national competition, those serving the residential customer base must go above and beyond to market their brand in the community where they work.
Still trying to figure out where to start?
Ten Marketing Strategies for Home Service Industry
How to Boost Your Service Business's Search Engine Rankings.
Take Control of Your Google My Business Account and Optimize It
Most marketing firms for the home service industry say that claiming and optimizing your free Google My Business (or GMB) profile is the first step to improving your search engine ranking.
Once you secure your Google My Business page, your business will appear in search engine results for potential customers seeking a service provider like you.
You may improve your chances of appearing in search engine results by enhancing your GMB page.
Include up-to-date information about your firm (contact information, office hours, etc.) and customer reviews. Include the particular keywords for which you wish to rank (for example, "plumber in [put your city here]").
Make reputation management a priority.
Consult a marketing specialist specializing in the home service industry, and they will tell you how vital reputation management is. Maintaining your reputation means that you are always putting your best foot forward.
Responding to bad reviews as quickly as possible is one of the finest ways to maintain your company's reputation and enhance SEO.
If someone gives you a bad review on Google, you should respond quickly and politely to make things right. This makes search engines less likely to punish you and shows potential customers that you are a real business.
Purchase a Professionally Designed Website
A website that professionals make will help you move up the search engine rankings and bring in more customers.
Professional web design ensures that your site looks great, is easy to read, and works correctly. You'll also be less likely to have problems like slow load times, broken links, or insufficient security, all of which can lead to penalties from search engines.
Do you need help changing the look of your website or making a high-quality website from scratch? Wink Media is capable of developing great websites for our ServiceHawk Platform. With our help, you can get a website that looks and performs like it was built by the pros in no time at all.
Mobile-Friendly Website
Your website should also be mobile-friendly. This means it looks fantastic and functions well on desktop computers and mobile browsers.
Remember that mobile devices account for up to 70% of all website traffic. If your website is hard to read or navigate from a mobile device, potential buyers will click away and check out your competitors' websites instead.
Figuring out mobile-friendliness can take time and effort. However, the ServiceHawk platform makes it much easier and assures that your website looks great on all devices.
Make use of content marketing.
Material marketing is making content (like blog posts, infographics, videos, and so on) for your company's website and social media platforms.
Providing original, high-quality content optimized for specific keywords gives potential clients more chances to find you online. You can also share helpful knowledge with them, earn a reputation, and brand yourself as an expert.
Make use of Search Engine Optimization.
Finally, ensure a robust search engine optimization (or SEO) strategy.
Here are some techniques that can help you optimize your company's website for search engines (including Google):
Make topic clusters (lists of topics that your target audience is most likely to be searching for online)
Create lengthy blog posts (aim for at least 1,000-2,000 words).
Make use of YouTube (and make sure your video titles and descriptions contain your target keywords)
Monitor analytics and website performance to determine what is and isn't working.
Place Local Service Ads
Local Services Ads make it easier to connect with people currently looking on Google for your company's services.
When you run Local Service Ads, your company will appear whenever potential clients in your area look for your services. Good news: You only have to pay if someone approaches you directly through the ad.
Working with an internet marketing specialist might help you optimize your advertising and increase the number of contacts you receive from them if the concept of running local service ads overwhelms you.
Utilize Email Marketing
When it comes to promoting their service offerings, many businesses should pay more attention to email marketing. With email marketing, you can contact prospective clients right where they spend most of their time online (in their email inboxes).
The average person checks their email for 143 minutes per day. How many more individuals could you reach out to if you sent them emails on a regular (but not too often) basis reminding them of the services you provide or assisting them in staying on track with routine house maintenance?
Participate in Social Media
Being active on social media makes it easier for people to find and engage with your company.
What does it mean to be socially active?
Begin by sharing the blogs and other forms of content you've worked hard to create. Make sure you reply to comments on your blog (politely and professionally).
Guaranteed Google Success
Google's Local Service Ads program offers "Google Guaranteed." It is a comprehensive certification program that gives credibility and visibility.
Google Guaranteed assists you in attracting more organic visitors. Over time, this might lead to more customers and higher revenue.
Google Guaranteed is a $50-per-month program. You must pay lead expenses each time someone calls or connects with you to inquire about your services.
You may be apprehensive about investing this much money into becoming Google Guaranteed. However, many business owners think the benefits they receive from this service are worth the extra cost.
We encourage you to get in contact with us for any further inquiries or to arrange a consultation.
