How can property developers use digital marketing to engage with these consumers
For any real estate property developer, they can attain their business goals by leveraging digital marketing. Through engagement, the property developers try to create more value for their customers.
1. Personalize strategies
To create valuable content, it is vital for real estate developers to know who their prospective clients. Let us take this example: in the near future, it is predicted that over 40% of all Internet users will be women. This means that content relevant to women has to be published more often in the future. This will likely challenge long-held assumptions with regard to gender and associated interest areas. In one survey, over sixty percent of those who shopped for sporting goods or viewed connected videos on YouTube were women. And 60% of those who searched for car-related information online were also women. Therefore, it helps to have an intimate understanding of your audience. This can help you to build a better relationship with your audience.
2. Create campaigns for the mobile
A majority of Indians use their phones to access the Internet almost all the time. This means that developers should be publishing content specifically designed for mobile phones. Only then can they engage with the next billion Internet-savvy consumers.
3. Use regional languages to reach across to a wider audience
The number of English-speaking Internet users in India is reasonably static, but the number of regional language users is growing very fast. This is because of the Internet penetration in tier II and III cities, and also in villages. It is estimate that close to 30% of Internet users in India are from rural areas. For real estate developers who want to connect personally with their prospective clients or establish a relationship with them, a strong strategy for digital marketing in the regional language is essential. Tamil is the leading regional language used among Internet users in India and stands at 42 percent, followed by Hindi speakers at 39 percent.
4. Optimize your brand for voice search
Voice search in India is still in its nascent stage, but growing at a steady rate. It is estimated that 28 percent are voice searches of all the searches done. Voice search has far-reaching implications for SEO because traditional keywords are not used in natural speech. Real estate developers, thus, have to find new ways to be discover via voice search results to stay visible in the digital world.
