To stay afloat, one of the most important concerns for any business is lead generation. To generate more leads, home improvement businesses either lack the resources or the expert knowledge. Whether you are a small or large contractor, both online and offline marketing will help your remodeling business.
Getting home improvement leads is a new method of increasing sales that many construction companies are unaware of. Home builders can only thrive and grow their businesses if they use the following sales and construction techniques.
1. Direct mail to your most valuable customers
Identifying your most important customers and approaching them directly via direct mail is the quickest way to generate leads. Many will dismiss it at first, but it will undoubtedly assist you in maintaining a positive public image.
Create a targeted list of prospective customers in your industry, and then use email marketing to keep them interested. This simple strategy is one of the most effective and low-cost ways of advertising and growing your business, and it has been shown to more than double the earnings of many construction companies.
2. Internet marketing for lead generation
A number of online lead generation techniques are used to attract targeted website visitors. Home improvement consultants can market themselves using search engine optimization (SEO) and pay-per-click search engines (PPCSE).
Blogging is another method that can be beneficial to many clients. These methods can assist you in identifying leads and getting your website or blog posts in front of people looking for home improvements.
3. Advertising
Advertising is one of the most effective ways to generate leads, and it should be used by every home improvement consultant. Advertisements with catchy headlines should be placed in the newspapers that your customers read.
They can also place advertisements in email campaigns and on various websites, giving their target audience the opportunity to see and learn about them. They can gain a long-term customer by aggressively advertising.
4. Obtaining leads via offline marketing
Offline marketing is outdated, but when done correctly, it can generate long-term leads for their company. Calling customers to inform them of newer products is part of the job. You can also send out letters emphasizing your incredible deals and list your phone number in various phone directories.
5. Getting leads from lead generation companies
Many brokers generate leads to help home improvement companies increase sales and contracts. These brokers' primary goal is to identify leads and sell them to home construction companies who want to see consistent market success.
This method has also demonstrated the ability to generate high-quality leads in order to generate more customers.
6. Taking Part in Local Facebook Groups
The use of local Facebook groups is the first tried and true marketing strategy for generating new leads for your home service business. If you haven't already, this is one of the simplest ways to establish yourself as the go-to contractor in your area and generate a flood of qualified leads.
Simply go to Facebook, search for your city's name, and then select Groups from the menu. When you press the enter key, you'll see a list of groups that match your search criteria. It is critical to find large community-type groups that encourage collaboration and sharing.
7. Reviews on Google My Business, Yelp, and Facebook
The following step is to solicit feedback on your Google My Business, Yelp, and Facebook pages. Reviews serve as salespeople for your business. In fact, 97 percent of consumers conduct online research for local services, and 88 percent believe online reviews as much as personal recommendations.
If you're not emphasizing your positive reviews, you're ignoring the power of social proof and its proven ability to drive new leads for your business through platforms like:
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Google My Business
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Yelp
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Facebook Groups & Marketplace
These websites, as well as third-party directories such as Angie's List, are likely to be used by locals looking for general contractors and other home service providers.
However, do not begin a page until you "have" reviews! First, get listed, then work on building a strong online reputation through quality reviews.
You may need to prompt customers to leave reviews in three places, but if you hand them an iPad and walk them through the process, they'll be glad to help if you've kept your promise (if not, a small gift card can go a long way).
8. Facebook Promotional Special Offer
Promoting a limited-time offer on Facebook is an excellent way to generate exclusive home improvement leads for your business. The key here is to offer something that will get your foot in your customer's door rather than something that will immediately make you a lot of money.
It's essentially a loss leader, and once your sales team arrives, it's up to them to upsell the customer if and when the opportunity presents itself. This strategy necessitates a small investment in Facebook ads, but if executed correctly, it can be well worth it.
Using Facebook to promote special offers and generate new leads for our contracting customers is an important part of what we do, so it's definitely a strategy that works.
9. Sharing Useful Facebook Content
Another strategy that requires a marketing budget and, once again, makes use of Facebook's powerful ad platform is promoting a piece of content to your ideal prospects.
This is especially useful for home improvement companies that offer more expensive services like roofing, window and door installation, and landscaping.
A roofer looking for more roofing leads, for example, could create a video, slideshow, blog article, or even a PDF that goes over all the warning signs that your roof may need to be repaired and then promote it on Facebook.
Show them how being proactive with their roofing needs can help them save money. Anyone who expresses an interest in this content could be a potential lead for your business.
To turn this into a direct response marketing strategy, you can collect contact information in exchange for your content—email, phone number, or both.
People may not contact you after viewing a single blog post, video, or PDF, but you can create a marketing funnel that generates exclusive home service leads for you month after month with Facebook ad retargeting and nurturing.
10. Local Instagram usage
Instagram is the best platform for a home improvement consultant to do this (okay, Houzz is awesome too, but Instagram is up there).
More importantly, because Instagram is still in its early stages, you can still reach your target audience and achieve high user engagement on your posts without spending money on advertisements (at least not yet).
To make Instagram work for your local contracting business, you don't need millions of followers or to post a dozen pictures per day—all you need to do is be consistent and use Instagram's location feature.
This will get you featured in your city's location feed, which means that anyone who looks at your city's Instagram location (which many people do to see what's going on in their neighborhood) will see your post as well!
By frequently appearing in your city's location feed, you can become the go-to roofer, general contractor, or other in your area because people will be reminded of your business.
This is a massive opportunity that most contractors have yet to seize.
11. Answer Questions with Content
As a contractor, you're probably asked the same questions by your clients on a regular basis. Responding to those questions with content is a great way to demonstrate expertise.
When you become an expert, booking new jobs becomes much easier because you are seen as the only logical solution to your customers' problems.
For example, who would you hire to fix your roof?
Don't think for a second that content marketing is only for big brands and tech companies; it can also help general contractors. This new content will gradually begin to rank organically on search engines.
Your content is more likely to be found by your ideal prospects if your local SEO game is strong and you've built out a complete Google My Business profile with a good number of reviews.
Conclusion
You can generate the most leads with the least amount of effort if you use these strategies. These methods also generate a significant number of free home repair leads as well as high-quality home improvement company leads. These leads can also be used to market interior house painting and residential roofing.
