Drip Marketing for ECommerce Companies
Explain the Concept of Drip Marketing.
Drip marketing, in its simplest form, is the practice of sending out a series of emails to your target audience at regular intervals in response to their actions or changes in status. Drip marketing software is a strategy used by businesses to stay in contact with their audiences after significant events or milestones have passed.
A drip marketing campaign may, for instance, revolve around:
● How to Put in a Purchase Order
● Visiting your shop for an event
● Webcast registration
● Signing up for a white paper or report
● Leave a shopping basket unattended
● Interacting with the Service Organization
● I haven't made a purchase in a while.
● Drip marketing is effective and distinctive due to a number of factors. Common topics include:
Synchronized and computer-generated
● Automated and sent at predetermined intervals in response to audience engagement or other triggers
● to critical areas of interaction; "mapped"; based on
● Drip marketing involves sending out a constant stream of emails over time. You and the recipient(s) may decide on the optimal frequency of email correspondence in order to stay in contact on a certain issue without inundating each other with messages. Writing the emails for a campaign (like an abandoned cart drip campaign) just has to be done once, and then the automation of personalization and sending takes care of the rest. Once your drip marketing campaigns are set up, they will run without any more input from you.
Why use Drip Marketing?
By re-engaging inactive customers and encouraging previous visitors to make more purchases, drip marketing software may significantly increase revenue. Promoting your business' worth helps you connect with your target market and establishes you as a reliable partner in meeting their demands.
Half of us are always looking for "items, services, and information to assist behavior altering," according to a survey of 2,000 individuals. This kind of conduct may be encouraged through a drip campaign.
Because they are focused on a particular activity and can be tailored, drip campaigns may be very successful.
Can You Explain Email Advertising for Online Stores?
E-commerce email marketing is a kind of advertising that lets you spread the word about specials, sales, and new offerings to your clientele.
As an additional sales tactic, email may be used to "soft sell" by informing the recipient about the benefits of your brand and maintaining their interest between transactions.
10 Email marketing strategies for ECommerce
Welcome email series
If you want to turn eCommerce email subscribers into loyal customers, make a good first impression. To do so, you'll need more than a single welcome email, which many new subscribers find overwhelming.
A welcome email series introduces your eCommerce brand, sets customer expectations, and differentiates you from competitors. This will put your eCommerce brand in front of new subscribers repeatedly, building trust.
Segment eCommerce email
Ecommerce email segmentation divides subscribers by defined qualities. This allows advanced personalization with group-specific email messages. Increasing email engagement rates and sales revenue because the more people who read your emails, the more you'll convert.
To be effective, eCommerce email segmentation must be based on both demographics (age, marital status, location) and psychographics (lifestyle, behavior, interests, etc.) of your email marketing subscribers.
Reward loyalty
Your eCommerce brand should always acquire new customers. Any successful online store owner knows repeat customers are key to success. New customers spend 65% less than returning customers, according to research. It's not surprising they'd expect different treatment.
If you can't create a customer reward program, you can still inspire loyalty through eCommerce email marketing by sending discounts on their favorite products, offering exclusive previews of new products, etc.
Send responsive emails
Your eCommerce emails must be mobile-friendly today. Mobile-first design is preferable.
Mobile devices open 50% of emails. Imagine how much your sales will drop if a large portion of that percentage deletes your email because it's complicated or slow to load. Not good.
Review your customers' inboxes to improve eCommerce email deliverability and sales conversion rate.
Ecommerce email split-testing
Ecommerce email split testing involves sending one version of an email to a subset of your subscribers and another version to another subset to see which version performs best. Open rate, click-through rate, conversion rate, etc.
Subject lines, email length, visuals, call-to-actions, etc., should be tested in eCommerce email split testing.
Back-in-stock emails
Instead of hiding product pages when they're out of stock, tell customers. Also, let them submit their email to be notified when the product is ready.
Send regular updates to their emails to keep them informed. You'll keep some customers who would have gone to a competitor's site.
Email abandoned carts
In eCommerce, abandoned carts cost $18 billion annually. With an abandoned cart email series, you can nudge shoppers to complete their purchases.
A good abandoned cart email series will improve customer experience and recover (potentially lost) revenue.
Seasonal discounts
Ecommerce sales vary month to month. Festive seasons and holidays can boost revenue if you use eCommerce email marketing.
The last two months of the year drive 30% more revenue than other months. If that sounds interesting, keep a calendar handy when creating your eCommerce email marketing plan.
Results-tracking
Ecommerce email marketing has many moving parts you must constantly track to maximize your time, effort, and money. Open, click-through, conversion, and unsubscribe rates are important metrics.
If you don't track, you won't know which part of your email campaign to optimize, reducing your ROI. Without a baseline, you can't improve.
Ecommerce email automation
With all these strategies, eCommerce email marketing must be time-consuming. It is, but if you use email marketing automation tools, you'll save the time you could spend running your online store.
You can scale your email marketing campaigns as your eCommerce store grows without losing relationships.
Wrapping It Up
Now that you know all the benefits that drip marketing is going to bring to your business, it is time to go for a reliable drip marketing software such as Office24by7. Wanted to know more about our product, drop us an email on sales@office24by7.com.
