I’m currently in my third week at Crux, so I’m almost through my first 30-day sprint. My initial priorities are to get my feet under me and identify those quick wins for my team.
Martech Interview with Gregg Holzrichter, CMO at Crux
1. You recently joined Crux as the CMO; what does your 30-60-90 day plan look like?
I’m currently in my third week at Crux, so I’m almost through my first 30-day sprint. My initial priorities are to get my feet under me and identify those quick wins for my team. That includes things like setting our Q4 budget, hiring plan, enhancing our tech stack, upcoming launch plans, and engaging new agency partners to kick off new workstreams around brand and GTM. I’m also continuing to establish relationships with various departments and team members–that’s critical at a fully-remote company like Crux, and I’ve put a lot of time into developing those connections.
My 60- and 90-day plans are defined with demand generation at the top of the priority list, and will build on the initiatives that we kicked off in the first 30 days. That means making strategic hires for the team, bringing on new technology that scales with our growth, and beginning implementing projects to enhance the work the current team has done. And since we’re entering the end of 2022, the next few months for me will be focused on setting the team up for success in 2023, and also defining what that success looks like.
