How to Boost Engagement on Instagram in 2022?

The Instagram app has become a staple in people’s lives, with 2 billion monthly active users. It’s one of the fastest-growing avenues for brands to build brand awareness and engage with customers–and it doesn’t hurt that you can drive sales too! But there are specific tactics out there that will help boost your engagement on this app; let me outline them below:

Use More Creative Filters to Make Your Photos Stand Out

Instagram is a great way to share photos with your friends and followers, but if you want them to stand out from the rest of everyone else, then they must use creative filters. For example, VSCO gives users access to different editing options like stickers or frames; these are simple yet effective ways for people who don’t know how to do specific things in Photoshop (like me) can still make their pictures pop!

We love this app because new features are constantly added on top of what already exists here, which means no matter where we go online, our feeds will never become boring again.

Share More Videos, and Concise Ones That Are Easy to Watch

Instagram is all about photos and videos, so it’s no surprise they use an algorithm to decide what you see if your followers share more of these types of posts on their app-the better chance for engagement! It is recommended to keep them under 60 seconds with accessible watching features without sound (since most people scroll through without audio).

You can also use apps like Splice or Inshot, which offer music editing tools and text overlays, giving increased creativity in creating compelling content tailored just right.

Get Creative With Your Captions

captions are important because they attract people’s attention to the content. You can use captions for any photo, whether informative or inspirational – make sure they stand out interestingly.

Post About Exciting Topics That People Will Want to Discuss

The key to getting people talking is a passionate tone of voice and covering topics they care about. This will make them engaging and interested in what you have going on. The second important thing: use an exciting voice for their content to stand out from other blogs or news stories read on social media platforms such as Facebook Live video streaming services like Instagram Stories, where users test new features before rolling them into standard output.

Run Contests and Giveaways Regularly

This is a great way to engage your target audience and give them something they want. For instance, if you’re giving away trips for two people with airfare included in the price, ensure that’s what everyone gets offered, or only one person will be disappointed! You could also do an online shopping spree by using Canva – it has tons of templates, so all it takes are some clicks before anything looks good enough (and who doesn’t like getting things done quickly?). Posting about this contest regularly makes sure anyone looking at winning easy-to-enter battles knows precisely when their chance arrives.

Engage With a Specific Audience

The key to successful content exposure is working with other businesses with a similar target audience. By cross-promoting each others’ work, you can reach new people and build relationships that could come back anytime. Use hashtags to reach a wider audience.

Hashtags give you a way to connect with others who might not be following your account yet but want the same thing as you. For example, if travel blogging is something that interests them, then using #travelblogger and similar hashtags will help attract new followers

All of these tips will help give your engagement a boost on Instagram in 2022.