Boosting Ecommerce Conversion Rates with Lifestyle Product Images
Though many online marketplaces require merchants to upload only white background product images for standardization, brands do not have to follow this rule when managing their own ecommerce website or social media. We know that customers are looking for a shopping experience, not just products sold on a digital platform. And a product on a plain background just doesn’t do it.
Creating lifestyle images can show what the product would look like in real life settings. And they bring an element of aspirational living to your products. These aspirations connect with the emotions and can influence purchasing decisions.