How to Create a Successful Google Ad Campaign
How to Create a Successful Google Ad Campaign
Google Ads is a program that is used to place ads on Google search results pages. Adwords is the main platform for pay-per-click (PPC) advertising.
There is no better form of search engine marketing. Small companies are able to get a higher ranking with Google Ads. It offers many targeting options to define who sees your brands ad.

What Is aGoogle Ads Campaign?

GoogleAds is a program that is used to place ads on Google search results pages.Adwords is the main platform for pay-per-click (PPC) advertising.

Thereis no better form of search engine marketing. Small companies are able to get a higher ranking with Google Ads.  It offers many targeting options to definewho sees your brands ad.

TheDetails Are in the Click

Googlecounts the clicks on your ads and charges you for each click. They also countimpressions, which is the number that tells you how often your ad has alreadybeen shown when users searched for that keyword. If you divide clicks byimpressions, you get the click-through-rate (CTR). CTR represents thepercentage of users who land on your page from your ad. It is important to knowbecause it will tell you which ads are successful and which ones are not.

DefineYour Geographic Area

Whenyou are setting up your Google ads, you can define where you want your ad toappear. For a local business that has a set location, this is extremelyimportant.

If you are an online shop, you may not beworried about geographic constraints as you ship anywhere. However, look atyour current clients and find out where they live. Look.

atyour buyer personas as you may appeal to an audience on the West Coast morethan the East Coast. This will save you money on ad spend and not getting youthe results, you want.


Whenchoosing keywords keep in mind that you are competing against other companiesfor the same audience. Also, think of keywords that will reach people who areready to buy. The more specific you are, the more intent-based search your adwill show up on. There are three main keyword types within ads.

●     Broad – Google will show your ads to anysearch phrase it thinks is relevant to your keyword. Your ad will get you thosemost impressions, however, it will also show irrelevant search phrases and burnthrough your budget.

●     Phrase – This will triggerads when the exact phrase is part of the keyword types into Google. It is moreflexible than an exact match. An example Google gives is “tennis shoes”. Yourad will show on shoes for tennis, red tennis shoes, buy tennis shoes on sale.However, it won’t show up on tennis rackets and shoes, tennis players that wearred shoes.

●    Exact – Tells Googleto display your ad when the exact keyword is typed in. You get the most controlwith an exact match, but you will limit your exposure.


Usenegative keywords, they are a huge way to save money on clicks. These tellGoogle what you don’t want your ad to show up for. At our digital marketingagency, we love to set negative keywords for our client’s ad campaigns. It is away that you can utilize your ad spend on quality clicks and not trendingphrases that mean something completely different.


Contentmarketing is critical when creating Google Ads. The copy needs to convincepotential buyers to buy. For each ad you have to create a headline and a description.

●     Headline – Theheadlines are split into 3 sections with 30 characters each. You need a strong,precise set of words.

●    Description – You get 90 characters for thefirst description. This is the best place to highlight the benefits. How doesyour brand solve their pain points? You get a second description with 90characters and this is where you can capitalize on a feature, more details thathelp explain.

Contentis king in advertising and with Google Ads it is the same. Make sure yourspelling is on point, especially with the keywords. Also make sure that thekeywords make sense in the content and they are not just stuffed in.

BeOpen to Change

Trackand look at the analytics on your ads. Most campaigns are not profitable fromthe start and then will require continual optimization to stay profitable.