These changes make it impossible for websites to stay on top of seo. It has become quite challenging to know what strategies to focus on in 2020 in order to obtain the best ranking and to bring more traffic to your website. The most obvious change lies in the fact that websites have to be optimized for users and not for search engines in order to rank better.
How to Outrank Your Competitors with Search Engine Optimization
The whole point of investing in professional optimization services is to be ahead of your competitors. If outranking your competition seems impossible at this moment, the first thing you should do is identify the SEO strategies that you should focus on in 2020. When it comes to efficient optimization, you have to focus on the following aspects: delivering the best content, knowing how to distribute this content and optimizing your website. There is a lot of content online and users pay attention to the websites that appear on the first page of their search results.
You should make it your priority to appear in the first page of search results but this is not an easy thing to do. As far as content is concerned, quality standards continue to increase. You have to deliver great content, content that users want, content that is visually appealing, content that provides the best user experience and that addresses the pain points of your users. It comes as no surprise that SEO strategies in 2020 focus on delivering the best content and on earning links with authority for it. This year, content should be at the core of your optimization technique.
Apart from creating the best possible content, you have to help users find this content when they use search engines and this can be done by using the right keywords. Keyword optimization has been around for a long time, but there are still many websites that do not optimize the right keywords. Moving on, you have to check out your competitors, see how they rank and why they rank better than you. There is a focus on technical seo and on issues such as page speed; when they access a website, people do not like waiting and if your pages do not load fast you will lose visitors, that is a certainty. To improve loading speed and to see what issues impact user experience in a negative manner you should perform a technical audit.
What SEO Strategies Should You Focus on in 2020?
It is the job of SEO professionals to anticipate what Google will do next, what SEO strategies should be used to obtain the best results from an optimization campaign. Google does not make things easier for us, as its search engines continue to evolve and to focus on how people search for what they need. It is common knowledge that BERT affects one in ten changes and that there is nothing you can do to optimize for BERT part from delivering great content. Content should be written with users in mind and it should focus less on search engines and how they work.
This year there is a growing focus on visual search, on video content, on voice search and on E-A-T, despite the fact that it is not a ranking factor. As you can see, there are various strategies that deserve your attention this year and that will help you create a successful optimization campaign. According to Moz “Ensure that your strategies are flexible and constantly prepare for changes in both your business sector (if you do not work within SEO) and the constantly evolving search environment”.
Search results evolve at a fast pace and it is hard to keep up with them. Appearing in organic search results has become more difficult than before and to make this happen you should focus on a variety of strategies. All of them combined will impact the ranking of your website and they will help you overcome your competitors. Nonetheless, it is worth mentioning that only SEO professionals master these strategies and have the necessary resources to help you.
Essential Optimization Trends that Will Make a Difference
If you want your SEO campaign to reach its full potential, you should be able to keep up with Google’s algorithm updates, with search engines and the way they work. You have to invest in the optimization of your website constantly in order to see visible, measurable results. According to Search Engine Journal, the most efficient strategies in 2020 are:
• BERT and user-focused optimization
• High-quality content
• E-A-T
• User experience and technical seo
• Mobile seo
• structured data
• entity and knowledge graph optimization
• link building and brand building
• visibility
• programming
According to Searchenginejournal “User-focused optimization can only truly be done by integrating SEO into a holistic marketing strategy”. In fewer words, optimization should be part of your marketing strategy and you should focus on all of the above-mentioned issues to obtain the best results. For example, delivering the best possible content is not enough to rank well in search engines if your website has technical problems and its pages do not load fast. You should address all of your websites ’problems to prevent them from affecting your ranking.
Overall, you can never say that your website has been optimized enough. As search engine algorithms change all the time, it is your job as a seo specialist to keep up with them and to see which SEO strategies deliver the best results. Once you identify these strategies, you have to see how to implement the, how much time you need to do that, how fast you will be able to see results. It is clear to most people who work in this field that optimization is an ongoing process, one that requires an open mind and lots of hard work.
