SmartBug Media®—a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—today announced it has added three key positions to its executive team. Troy Scarlott joins SmartBug® as Chief Operating Officer, Mark Diment joins the team as Vice President of Finance, and Brent Worley rounds out the new hires as Director of Technology Integration. These new team members are talented industry veterans who strengthen SmartBug’s executive team as the company continues scaling its core business and introducing additional lines of service.
“SmartBug has already built a highly scalable agency model and has earned its position as an innovator that consistently delivers award-winning results for its clients,” said Ryan Malone, founder and CEO of SmartBug Media. “The exceptional talent and experience that Troy, Mark, and Brent bring to SmartBug will be a powerful asset as we seek to accelerate our growth, add new products and services, and expand SmartBug’s brand recognition and success in the market.”
Key among the new hires is the appointment of Troy Scarlott to the newly created role of COO, where he will be responsible for ensuring world-class service delivery and talent acquisition and development across SmartBug’s client services and HR teams. By leveraging 15 years of global and digital agency experience with seven years of in-house marketing experience, Troy will focus on delivering high quality and effective engagements for SmartBug clients. Scarlott’s notable positions prior to SmartBug include: Vice President of Marketing at EnergyBot, where he contributed to bringing the startup tech company’s initial product to market, acquiring the company’s first 100 customers, and achieving its Series B round of funding; Senior Vice President at Edelman, where he served as the regional lead for all things digital; and Senior Vice President of Marketing at fintech leader Yapstone, where the company quadrupled revenue, payment processing volume, and staff from 2013 to 2017 martech news.
“I am very excited to join SmartBug as the agency’s first COO,” said Scarlott. “In my career, I have been very fortunate to wear multiple hats—as both the head of marketing for tech companies and a creative leader at global agencies. Building on SmartBug’s tremendous success, I look forward to leveraging 20 years of agency and client-side experience to contribute to SmartBug’s immense growth opportunities.”
