Why does segmentation matter in email marketing?
When racing against time, a segmented list of doctors is the fuel that gives your marketing campaigns the boost they need. Dividing the audience into smaller groups with shared traits makes it easier to tailor the campaigns for each group. Similarly, breaking the list into segments helps to personalize your messages to each segment and individual members within the segment. You can send more relevant messages that resonate with the prospective customers and address their unique needs.
Segmentation is important because of the diverse nature of the audience. When prospective customers have different backgrounds, a one-size-fits-all approach will not work. No two organizations have the same modus operandi, so you need to ensure that your messages catch and sustain the prospect's interest. Targeting the segments where you can create the most impact can improve your performance statistics and email deliverability.
How do I segment the doctors lists?
Different types of email segmentation can deepen your understanding of the audience – demographic, psychographic, geographic, and behavioral.
Demographic segmentation is the most basic type: name, age, occupation, and income. Psychographic segmentation includes psychological characteristics influencing audience behavior, including interests and lifestyle.
Geographic factors include country, region, zip code, and time zone and are more suitable for businesses at multiple locations globally. Behavioral factors include the prospects' actions that provide hints about their interests and past activities – email open rates, click-through rates, website interaction, and purchase history.
