Over the forecast period, the growing demand for dietary supplements and functional foods is expected to be a major driving factor in the global market. The growing application scope of medical nutrition in the treatment of Cardiovascular Disorders (CVDs) and malnutrition is likely to stimulate the growth of the dietary supplements segment. Rising healthcare costs, combined with an aging global population, are expected to drive the global functional foods industry over the forecast period.
Consumers' attitudes toward functional foods have been observed to be very positive, owing primarily to the additional health and wellness benefits provided by these products. The nutraceuticals market in the United States is divided into three categories: functional food, functional beverages, and dietary supplements. Cereals, bakery and confectionary, dairy, snacks, and other functional foods comprise the functional food segment.
Energy drinks, sports drinks, fortified juice, dairy and dairy alternative beverages, and other functional beverages comprise the functional beverages segment. However, the most difficult challenge for nutraceutical companies operating in North American countries is adhering to stringent healthcare regulations. These countries, unlike many others around the world, have very strict regulations governing the sale of dietary supplements.
Read more @ https://bit.ly/3m5YYDD
