Testosterone replacement therapy (TRT) is a relatively new pharmaceutical therapy for end-users worldwide. However, due to increased awareness about the benefits and efficacy of testosterone replacement therapy products, it is gaining acceptance among patients and physicians. Market participants promote their products through direct-to-consumer marketing, physician detailing, journals, and meetings and events. These market participants are also spending a lot of money on marketing campaigns.
Marketing campaigns for branded products by industry leaders would aid in raising awareness about testosterone therapy among the general population of the world. This increased awareness is expected to increase demand for testosterone replacement therapy products, which will drive the market. This can be attributed to an increasing target population, rising testosterone deficiency among the elderly, and a greater focus on developing economies such as India and China by leading manufacturers.
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