Nonprofits Should Invest in Their Websites
In the last few years, there has been a significant shift in the nonprofit sector.
Fundraising and donor engagement cannot be solely reliant on traditional methods such as cold calling, mass mailings, and event marketing.
The smartest nonprofits are investing heavily in their websites and digital marketing because today's nonprofits need to be innovative in their efforts.
Online marketing is not only less expensive and time-consuming than traditional campaigns, but it can actually be more effective at collecting donations, attracting new donors, and promoting the organization's visibility..
The Chronicle of Philanthropy conducted a survey of 100 of the largest nonprofits and found that online fundraising grew by about 13% in 2013.
Consider these benefits for your non-online profit's presence:
Extend your sphere of influence. Donations and the accomplishment of your mission will be difficult to achieve if no one knows about your organization. Having a strong online presence is a low-cost and high-impact way to get your message out there.
Increase the number of donors, both new and old. People will be more likely to donate money, attend events, and show their support for your organization if your website is well-designed.
Expand your list of donors by adding more people to your database. A well-optimized website will help you build a database of people who are interested in your cause by capturing their contact information. If you need to solicit donations or fill seats for an event, this will come in handy.
Get to know the people who might be interested in becoming your advocates or volunteers. In addition to word-of-mouth advertising, websites are an important tool for spreading the word about your organization and its mission. Social media sharing and brand discovery are two of the best ways to connect with potential supporters and volunteers through nonprofit websites.
Persuade people to donate on a monthly basis. Your website can help you tell your story visually, contextually, and emotionally, which can help you win over potential donors and supporters. Monthly gifts that are given on a regular basis can be explained in detail on websites. Propose monthly recurring donations as an alternative to one-time donations to encourage one-time donors to make a larger commitment. Build a more compelling narrative with the help of your website's content, media, and data.
Tips for creating a successful non-profit web presence
That being said, let's talk about how to go about establishing an effective online presence for your non-profit:
Begin with a captivating online presence. Get people to sign up for your mailing list by giving them a compelling reason to do so. An event invitation or piece of content could be offered in exchange for signing up for updates.
Create content that is both entertaining and educational. In order to keep people coming back to your website, the best strategy is to provide valuable content. Your donors will appreciate your efforts if you post frequently and create content that they will find interesting.
Make your website mobile-friendly. Your organization needs to be able to communicate with mobile users as more and more people do so. A mobile-friendly website is a good place to start.
Get involved on social media. Your social media presence can help you grow your audience and increase traffic back to your website. Share your website with your friends and family using social media sharing tools.
