You might have heard about Google reviews, right? Who hasn't? After all, it is the most prominent review platform; it has such an impact that many consumers often read Google reviews before making a purchase.
Looking at this trend, brands have started opting to embed Google review widgets on websites to showcase reviews of their respective products and brand. There are many tools currently available on the internet that provide a dedicated Google review widget and various features that make its strategy more effective and result-oriented. In this blog, you'll find a little brief about the Google review widget and learn how it can help your business and business website achieve its goal.
What Is Google Review Widget?
Let's start from scratch. You might have heard or come across the term Google review widget recently. Even in previous lines, you might have noticed this term. Here is a little explanation about it - the Google review widget is like a functional block on the website, enabling users to display Google reviews hassle-free and without hampering the website speed.
How To Get Google Review Widget on Website?
As mentioned above there are various tools readily available in the market that equips a website with a Google review widget. Alongside providing a Google review widget, these tools also help embed it on the website and offer various useful features.
Some of the best tools for this purpose are:
- Reviews On My Website
You can find these tools readily on the internet and operate them with ease. These tools stand out from the rest because they ease the embedding process and offer valuable features that help businesses in the long run.
Features include - a customization feature that enables users to personalize their widget as per their needs. They can change font style, font size, background, and more of the widget to add a certain charm to it. It also has moderation features that allow users to display the reviews as per their need; they can hide/show the review as per their choice. And as widgets from these tools are responsive, there is no need to change the display setting as per different screen sizes. The widget adjusts itself as per different devices. Custom CSS, custom CTa, analytics, auto-update are some of the other vital features of the tools.
So, now you know about the Google review widget, how you can get it, and what added features you can exercise while using the Google review widget. And it is time to address the major question - why should you embed Google reviews on a website?
We have filtered some of the significant benefits that might convince you to adopt this strategy out of various reasons for this. So, without further ado, let's get started.
Benefits You Can Enjoy If You - Embed Google Reviews Widget On Website
Google review widgets can help your brand to prosper in a huge way. There are ample advantages of this strategy, but here are some of the major benefits you should note.
1. It makes the website more engaging
In this age of the internet, where websites are now considered the brand representative, it is essential to add some engaging element. And that is important because it helps leave an everlasting impression and helps the brand gain some brand recognition.
So, when you embed a Google review widget on a website, your visitors might tend to read those reviews, as it helps them in their buying decision—eventually making the website engaging.
2. Invites a huge web traffic
What helps websites in getting more recognition and reputation? - Web traffic, right? So when customers get to know they can easily get the required reviews on the website itself, they will be more interested in visiting the website and reading all the reviews.
It will eventually help in gaining more website traffic and helps the website in building recognition and ultimately having a better search engine ranking. And we all know the importance of having a better search engine ranking.
3. Hold the visitors to the website
Consumers have this tendency to explore various platforms and websites in search of reviews related to their specific product or brand. In this process, they often get to know about different brands/products and end up buying from them.
So, when you showcase the reviews on the website, you can hold the visitors on your website and keep them focussed on your brand. This can eventually ignite the interest of your brand in their minds.
So, these are some noteworthy benefits of adding Google reviews to the website. There are some other significant benefits like:
- Helps consumers to make their purchase decision
- Allows consumers to understand the product better
- Helps in building a review cycle.
There are more, and you can explore or enjoy them once you embed the Google reviews widget on the website.
Summing It Up
The strategy to embed Google reviews on a website has now turned into a trend. It is effective and provides some fantastic results. So if you haven't yet jumped on this bandwagon, then this is your time to do it. Use the tools mentioned above to take your business to the next level. Google review widget has the potential to help your business in the long run and stand out from the crowd.