Market Scenario:
The digital television is the new evolution in the TV industry that achieve superior picture and sound quality with minimum transmission bandwidth. It is basically the digitally encoded format which captures, distributes, and broadcasts the programming across the world. The digital television industry is boosting the increasing demand of TV as it is integrated with the analog and digital functions in a single design. As well as the multimedia home platform will also drive the applications of digital TV market due to growing demand of higher performance digital TV receivers at lower system cost.
The study indicates that the High Definition TV has driven the demand for high resolution displays. The digital cable boxes is being replaced by cable ready HDTV. In United States, the digital terrestrial has been mandates to HD high density broadcasts. Also, the digital TV offers greater security to the programmer and the network as it occupies less bandwidth per program in a more secure way. The broadcasters, satellite operators, and cable operators have the opportunity to offer more channels.
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The global digital TV market is expected to grow at USD$ ~1.3 Billion by 2023, at ~17.3% of CAGR between 2017 and 2023.
Key Players:
The market share analysis is derived by considering various factors such as financial position, segmental R&D investment, brand value, company’s product portfolio, strategy analysis, and, key innovations in digital television market among other factors. The prominent players in the Digital TV Market are Samsung Group (South Korea), Sony Corporation (Japan), Vizio Inc. (U.S), Haier Group Corporation (China), Hisense Co., Ltd. (China), LG Corporation (South Korea), Koninklijke Philips N.V. (Netherlands), AT&T Inc. (U.S), DISH Network (U.S), Verizon FiOS (U.S), Roku (US), Skyworth (China),TCL (China),Changhong (China),Konka (China),Loewe (Eu), Metz （EU）, Vestel（EU) and Funai (Japan).
Digital TV Market Segmentation
The global digital TV market is segmented based on type, resolution, and size. Based on type, the segment is further classified into HDTV, SDTV, EDTV and others. Based on resolution, the segment is classified into 720p, 1080p, 4K and others. And by size the segment is sub-segmented into 11’’- 32”, 33’’-42” and 44’’- 50”.
Regional Analysis
Global Digital TV market, by region is led by North America in 2016. The reason attributed to the growth of this region include high impact of technological advancement, growing market for digital content and economies of scale. Also, early adoption of digital technology is one of the major booster for the highest revenue growth of digital TV market in the North American region. Europe has accounted for the second position in Digital TV market globally with a market share of 29% in 2016. Whereas, digital tv market in Asia-Pacific is expected to be the fastest growing segment due to increasing disposable income, low prices of televisions and growing demand of technologically advanced consumer electronics products. However, Middle East & Africa digital tv market is expected to grow with a slow growth during forecast period 2017-2023.
Key Findings
- By type, HDTV is dominating the market and has reached USD 31.4 billion in 2016.
- By resolution 1080p is dominating the market and has reached USD 32.46 billion in 2016.
- By size, digital TV of size range 42’’- 50” has dominated the market and has reached USD 24.66 billion market value in 2016.
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Intended Audience
- Raw material providers
- Digital TV manufacturers
- Original equipment manufacturers
- Distributors and traders
- Research institutes and organizations
- Technology standards organizations
- Technology investors
- Research institutes,
- System Integrators
- Research/Consultancy firms
TABLE OF CONTENTS
1 Executive Summary
2 Market Introduction
2.1 Introduction
2.2 Scope Of The Study
2.2.1 Research Objective
2.2.2 Assumption
2.2.3 Limitation
2.3 Market Structure
2.3.1 Global Digital TV Market Structure
3 Research Methodology
3.1 Research Process
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Estimation
3.5 Forecast Model
4 Market Dynamics
4.1 Introduction
4.2 Market Drivers
4.2.1 High Disposable Income
4.2.2 Price
4.2.3 Increasing Digital Content Market
4.3 Market Challenges
4.3.1 Privacy
4.3.2 Lack Of Digital Infrastructure
4.4 Market Opportunity
4.4.1 Growing Consumer Electronic Market
4.5 Digital TV Supply Chain Analysis
4.6 Porter’s Five Forces Analysis
Continued…
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