Affordable Small Business SEO Services
As a small business owner, you probably know what SEO does, but don’t exactly understand how it works. If you’re searching for “affordable small business SEO services”, you realize, at this point, that you need to spend money on it, but you’re not quite sure how much. When we reference SEO or search engine optimization, we want our listeners to understand–it can mean the difference between getting tons of website traffic and your target audience not finding your small business website, at all.
Yes, you do get what you pay for, but that doesn’t mean that expensive SEO is good SEO.
Furthermore, all SEO services are expensive if they don’t work.
What do we mean by this?
SEO Services that Work
If you spend $500 a month to get rankings, and after 6 months to a year, they don’t come, then, SEO is expensive at $500. But, if you’re in a competitive market, and you outrank your competitors on Google for one of your main product’s search terms, how much is that worth in your opinion? $1,000 a month, $5,000 a month?
Online marketing agencies that specialize in SEO know how to get results for small businesses without costing the business so much that it handicaps them. And, if your business is in a niche that we don’t think we can help you, without taking the farm, we’ll tell you that, up front. We aren’t in the business of losing–losing money, losing customers, losing our good reputation.
So, we’ve put together this post to help you understand affordable SEO services for small businesses, and if hiring a professional SEO agency is the right decision for your company.
What are Affordable SEO Services for Small Business?
Now, everyone has their own perception of what “affordable” means. And, affordable SEO is certainly no exception. For example, if your business is generating hundreds of thousands of revenue a year, then $5k a month is nothing. If your company makes well below 6 figures, then $5k seems insane. It’s subjective. There’s no easy way around that.
But, either way, good SEO is not cheap.
There are only so many actions you can take on a low SEO budget. The only actions you can take are those that are time-dependent and not capital-dependent. And, even there, it’s a slippery slope. As with any profession, businesses that employ talented SEO professionals must pay them according to their talents.
And again, some, if not most, technical optimization requires a developer. Web developers also cost money.
You won’t get too far with keyword research, optimizing pages, and doing tidbits of technical optimization.
Sure, it will help your website rank some, but that’s not where the bulk of your success will come from. These just simply aren’t the high-impact activities that drive your organic search growth.
The two biggest drivers for organic traffic are content and back-links.
Guess what? Both of these activities are the most capital intensive.
The Affordable SEO Companies Struggle
Since super affordable SEO companies don’t have the capital they need to correctly optimize your page, they can’t:
- pay for placement on quality sites,
- create quality content, and
- spend much time doing link outreach.
So, what does that mean?
It results in this outcome. Affordable SEO companies must penny-pinch on SEO content. This will ultimately end up embarrassing your brand, in the long run.
And, they will have to use black-hat back-links that will get your site penalized.
How to Spot Cheap SEO Packages
What is good for SEO pricing? We understand. Trust us, we really do.
We’re a small business, too! You want to squeeze as much profit out of your business as you possibly can. However, there are some things that you cannot skimp on. You will lose every single time when you go with cheap SEO marketing.
Now, affordable small business SEO services are a little different.
Choosing an affordable SEO agency is tricky because the “cost” isn’t immediate. Neither is the profit.
You will spend months working with a bad SEO company before you realize they were cheap, not affordable. Therefore, you won’t realize the “cost” until you’ve already wasted a lot of money.
SEO for local businesses is a lot different than e-commerce SEO.
Cheap SEO Problems
But, that cost comes in more forms than just money.
First of all, cheap SEO will land your site with a penalty. So, even if their black-hat, low-quality tactics work short-term, you’ll get nailed later on. Google doesn’t like to be fooled. And, if your site gets penalized, more than likely, you’ll have to hire another agency just to get that penalty removed. Once your site gets a penalty, it’s a very long road to recovery.
Then, there are the account opportunity and time costs. If and when your site gets penalized, you will have wasted time and capital.
Time, money, and business assets.. you know, the three most valuable points for business sucess.
Best SEO Companies for Small Businesses
Most business owners don’t have the time, technical skills, or patience to handle SEO by themselves. You do realize that your business needs it. SEO really is a necessary investment for your small business. You can’t expect instant results, but you will see long-term effects on your business’s organic traffic.
In all honestly, the best SEO companies for small businesses are the few SEO agencies that will tell someone, “no”. There are a few of us out there that have a moral compass and will let a prospect know that we can’t deliver what they want on his or her budget if that’s the case.
We don’t take money unless we’re sure we can make a difference! We’re small, too, and small businesses must stick together!
If you’re looking for an affordable SEO agency to help get your small business off the ground, AND a business owner who doesn’t mind telling you “no, we can’t help you on that budget”, then give us a call. We offer free proposals, and we’ll tell you if we aren’t a fit! We’ve earned our reputation for success, and we’ve done that with honesty and 100% transparency!
