Online clothing rental is a rental service through which people can rent clothes for a predefined period. These services are sometimes beneficial for individuals attending events, such as theme parties, wedding parties, corporate parties, filmmaking, and photo-shoots. Fashion-conscious people lack the financial resources to buy clothes of their choice can use such rental services. Furthermore, these services are also useful for people who are undergoing temporary changes in their physique. The above-mentioned factors are expected to drive the online clothing rental market growth.
Renting a product is always a cost-effective option in an industry, where the trends keep changing and individuals do not prefer repeating clothes. As a result, people prefer to rent clothes to remain fashionable. The growth e-commerce sector, particularly in the Asia Pacific is expected to drive the growth of the online clothing rental market. For instance, in 2019, India-based Clothing Rental expanded its digital presence to boost online sales across the country. Moreover, the company planned to focus on e-commerce platforms for growth in the country and also plans to enter international markets.
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