How to use social media to build trust and improve your company's brand
THE COMPANY'S DIGITAL PLAN
Action in social networks for companies cannot be taken as something isolated within its dynamics. Like any process, the strategy in social networks must have a planning from start to finish, something that if we do not do it will lead to negative or zero results, often with an economic and human investment that will not have been of any use.
That is why, if we want to start our activity in a social network, we must contemplate the development of a Digital Marketing Plan that includes the entire online strategy of our SME. This Digital Marketing Plan can be framed within the company's global Communication Plan, which will have offline and online strategies.
The preparation of this plan must take into account all the activity that the company is going to carry out on the network, with elements such as:
- Corporate web
- Blog
- Content generation
- Company social networks
- Newsletter
- Relationship with other media
Therefore, Social Networks will be one of the elements that are part of the Digital Plan, and as far as possible the action in them should find all the possible synergies with the rest of the actions.
THE GENERATION OF TRUST AND BRAND IN SOCIAL NETWORKS FOR COMPANIES AS AN OBJECTIVE
Social networks for companies have great potential for interaction with users, who can ultimately be customers. That is why this capacity for interaction gives rise to opinions and comments from users that will revert to the trust they have towards us and our brand.
A 2014 report by the Spanish Agency for Digital Economy revealed that 85% of Spanish companies used social networks for business purposes, and that two of the three main purposes were precisely to improve the image and notoriety of the brand. . Together with the website, social networks are the most used online means of communication by Spanish companies. It is clear, then, that SMEs are aware of their persuasiveness and the need to use them to improve their image.
