Why is the sales way of wholesale jewelry by kilogram popular in 2022? (New Guide)
Have you ever heard of buying and selling jewellery by the kilo? In fact, this marketing method was first thought of by a toy wholesaler in Guangdong Province, China. It was an attractive selling point for many merchants at that time. It was a sales model with small profits but quick turnover and reduced inventory. In the past two years, more and more merchants have seen the business opportunities and extended this model to the wholesale jewelry industry. Its novel marketing methods and affordable prices have attracted many young people to snap up. If you are curious about selling jewelry by the kilo, if you want to know the difference between selling jewelry by the piece and the kilo, or if you want to know some channels to buy jewelry in bulk, please read this article carefully.
What is the difference between selling jewelry by the piece and selling it by the kilo? Selling by piece is a traditional sales model. Generally, on each wholesale website, only two or more pieces are accepted for wholesale. Customers choose different styles by themselves, and the checkout is calculated according to the sum of unit price × quantity; while selling by kilograms has been in the past two years. The emerging selling method is somewhat similar to a blind box, the products are sent in random styles, and every purchase is full of surprises, and the seller can even make a wish to get her designated product included in the package. In addition, the quality of their products is also very good. Since many jewelry come from factories, factories package goods at low prices for quick cash flow back, or some order products that break the contract, so the products are not inferior products, and each product has integrity. In terms of pricing, if the sales page is marked with "1kg80-150pcs", it means that several different styles of jewelry are randomly weighed to 1kg, and the checkout is calculated according to the total weight × 1kg weight.
I personally think that wholesale jewelry by kilograms is more popular among young people. The reason is that: on the one hand, it has changed the traditional way of buying and selling, making people feel more novel and fun, and caters to the psychology of young people who like to try and explore new things and new models. On the other hand, when customers buy more quantities, the wholesale jewelryby kilograms is more likely to give people a sense of satisfaction in picking up cheap goods, thereby increasing sales.
Here are two jewelry stores. The first LIMLIM is a traditional selling method: selling by the number of pieces, and the other JEWELRYKG is an emerging selling method: selling by kilograms. They are all businesses that I have actually purchased and feel that they are doing well in their respective directions,if you are interested, you can click on their store page details to compare which of the two methods will make you have the urge to place an order.
