In India there’s a famous saying,”a woman’s mood depends on how good her jewellery is.” When it comes to jewellery, you will not hear any woman say no! But if it is not one of the latest gold jewellery designs, she will feel insecure about wearing it in public.
While an older set of gold ornament received by her from her mother or mother-in-law may hold sentimental value that she would prefer to cherish on special occasions, anything bought for herself needs to be fashionable and in trend. After all a beautiful piece of jewellery is the perfect ice-breaker!
Before shopping for the latest gold jewellery designs, you should know a couple of things, especially if you are going to buy gold jewellery online in India:
a) Check the authenticity:
Checking the authenticity of gold you are going to buy should be the first thing, before hitting the add to cart button! In India, the best way to check and verify its purity is to find the hallmark on the piece you’re going to purchase. It should be mentioned in the description of the product on any website. It tells you the official proportion of gold being used in making your ornaments. In India Bureau of Indian Standards (BIS) issues this hallmark.
Each ornament piece is engraved with a special number along with the BIS stamp, along with the year it was hallmarked and also a mark to identify the identity of the jeweller.
b) Check the purity:
The purity of this lustrous yellow metal is denoted by the letter ‘K’. These usually come in 18K & 22K variants. While 18K gold is 75% pure, 22K is 91.67% pure. Other metals are mixed with gold to give it a solid shape.
c) Check if the website is trustworthy:
You don’t want to shop from a website that you don’t trust for an expensive piece of jewellery. So, make sure the website is by a trusted brand name and has been there for a couple of years. Also look for previous customers’ testimonials about their products and services. And remember, don’t always trust the testimonials that they display on their own website. To look for authentic user comments about their products and services, always go to reviews on a third party website like Google or Amazon where their business or products are listed. Check for reviews around product quality, dispatch time, delivery condition, packaging, post delivery return rate, etc. These will help you pre-empt and avoid any suspicious sellers.
d) Check the current price of the bullion:
Many a times online websites and stores keep their prices static. You should always check the current price of the yellow metal before making any purchases.
e) Check the offers & perks:
Various websites will offer different perks to entice you. These can range from offers on making charges to free delivery. Two important things to consider here are, having a money-back guarantee that gives you enough time to try and experience the jewellery and safely return it; and a buyback policy where they are ready to buy your gold ornament back at any time in future.
Now that you know the basic on how to buy gold jewellery online in India, I will tell you about where you can find the most fashionable and latest jewellery designs.
I have been shopping for jewellery online for many years now, and one thing I have realised is that if I want latest designs in normal non-gold ornaments, I find better options on small websites, Instagram sellers and shopping sites like Amazon and Flipkart etc. But when I am looking to buy a new, fashionable yet different look, I always get the best designs on big jeweller websites. My personal favourite is Zeya by Kundan (https://www.zeya.co.in/), mainly because they always launch a new collection every few months depending on occasions and their designs are absolutely eye stopping gorgeous. Plus, they can make even light weight gold ring feel absolutely lavish!
Another big reason I prefer Zeya is because it is the jewellery arm of Kundan Group, which operates the largest private sector gold refinery in India. They mine and produce their own bullions.
