There are numerous new opportunities emerging in wholesale jewelry industry, becoming a wholesale jewelry distributor seems to be very profitable nowadays. This is especially true with the rapid growth of ecommerce, which has brought lots of jewelry retailers springing up.
Jewelry is in high-demand all the year round, there are always huge consumer base for the jewelry industry. For most people, jewelry has become an indispensable part of daily life. If you want to seize the wonderful opportunity of online ecommerce to make more money, then becoming a wholesale jewelry distributor is absolutely an excellent choice.
This article will lead you into this profitable jewelry business field, and to see how to make profits in this highly competitive business environment. Follow us, let’s get started!
What is wholesale jewelry distributor?
Simply put, a wholesale jewelry distributor acts as a middleperson between jewelry manufactures and retailers. As a wholesale jewelry distributor, you can earn profits by buying jewelry in bulk from jewelry manufactures and then sell them to retailers at higher prices. Therefore, sourcing the affordable bulk jewelry with good quality is very essential to you.
Become a wholesale jewelry distributor: business model
In the market, there are mainly two types of business models you can choose:
Business-to-Business Model (B2B)
Business-to-Customer Model (B2C)
For B2B, it means that you sell the bulk jewelry bought from jewelry manufacturers to the jewelry retailers.
For B2C, it means that you sell the bulk jewelry directly to the customers.
There are different advantages and disadvantages of the two models, before making investment in the wholesale jewelry market, you can take them into consideration:
B2B model can be good for making more profits, because you can have large orders from retailers and build long-term relationship with them. However, the main disadvantage is that, you may need more investment at the beginning.
B2C model has lower startup costs, which is budget-friendly for most business starters. Meanwhile, you do not need to have large stock space for jewelry storage. However, it may be not so profitable than B2B model, because you sell directly to the end customers.
Become a wholesale jewelry distributor: jewelry niche
If you want to become a competitive wholesale jewelry distributor, then the right jewelry niche is very crucial for your competitiveness. Not only can it determine your target customers, but also determine your business plan, promotional activities and so on. For example, if you are going to enter the kids jewelry wholesale business, then what you need to do is to do researches about the main competitors and opportunities you can get. That is also to say, your jewelry niche, to a large context, determine what kind of population you need to cater to, and create plans to attract them.
Become a wholesale jewelry distributor: online storefront
After you have a detailed business plan and know what you are going to do, to sell your wholesale jewelry online, you need to create an online storefront. You create your store on the B2B eCommerce marketplace, or you can build your own website. In terms of the B2B eCommerce marketplace, it would be easy for you to get more attention from your customers. However, in terms of your website, you may need to find the right ways to drive organic traffic but you can have more controls by yourself.
Become a wholesale jewelry distributor: promotion
Promotion can be a key part of making you a successful wholesale jewelry distributor. There are three things you need to consider:
Brand image
First of all, having a clear impressive brand image is very important for your business. As a wholesale jewelry distributor, you should let your customers leave a deep impression from your brand image, some key factors like jewelry images, logos, descriptions, beliefs, website content etc. And all of these things should be targeted at your main audience.
Promotional channels
Secondly, make full use of the promotional channels. To better gain a competitive edge in this market, you can make full use of various kind of effective promotional channels, like social media, search engines, email marketing and newsletters, online networking, contacting jewelry retailers, offering discounts and marketing campaigns etc. What you need to remember is to send your business information to the right people at the right time. Meanwhile, if your content stands enough to get people’s attention in your products, then it can drive traffic, sales, and long-term loyalty.
Long-term relations
What’s going to make you a successful wholesale jewelry distributor is your ability to build strong long-term relationships with your customers. That is also to say, provide good customer services. There are various ways for you to achieve that, like, quick responses to the questions from your customers, keeping an eye on the comments and feedbacks on your social media accounts, having interaction with your loyal customers etc.
Final Words
Success does not come overnight, becoming a wholesale jewelry distributor will take plenty of efforts, but you can be successful as long as you move with the right direction. If you are not sure which jewelry supplier to cooperate with, Jewelrykg can always be your most reliable friend. We understand that purchasing jewelry can be a complicated process—especially when you’re running a business. We’re here to simplify things for you by offering the widest selection of jewelry at the best prices possible. Meanwhile, we have a diverse selection of jewelry styles, and it is updated every day to meet your wholesale purchasing needs. All the hot-selling jewelry from us are of the same type in each package, and all wholesale bulk jewelry by weight products have integrity, no rust, no oxidation which does not affect your retail plan, allowing you to get higher profits from it!
Thanks for reading this article. Hope this article is helpful to you.
