The Top 10 Virtual Influencers In 2022
The Top 10 Virtual Influencers In 2022
What will the social media landscape look like in 2022? It's hard to say for sure, but one thing is for certain: Virtual influencers will be a major force in the online world. Here are the top 10 virtual influencers who will be leading the pack in 2022.

Virtual influencers truly are confusing to understand. Just when you think you’ve got it, there seems to be another explanation or concept about it. And you know what? It’s completely understandable why that is so. Since this is still a relatively new idea and concept, you can see people experimenting with it and bringing new designs and influencers to the scene.

It is very fascinating to see as well how there are so many different styles of virtual influencers and each one has its own unique personality traits. That is what makes them fun to follow and see on social media. Just like how we follow different celebrities and watch them talk about their movies, songs, and general life on social media, following influencers is the same.

While these influencers don’t come on TV just yet, hearing their songs on the radio is not unusual. So, assuming that, it is only a matter of time before we see them dominating the show industry as well. Or maybe, we’ll see them make appearances and cameos in the upcoming movies. Speaking of movies and shows, you need to make sure that you have a good cable provider so you don’t have to watch movies of bad quality.

Cable providers like Wave are focused on certain areas only and the reason for that is they want to offer the best services to their customers in those areas. Wave cable TV providers are available throughout Washington, Oregon, and California.

Having discussed that, let’s move back to virtual influencers and take a look at the top ten virtual influencers in 2022.


Imma is the first Japanese virtual influencer who made her first appearance in 2018. She is also a virtual model who is known for her unique appearance. She dons a bubble gum pink bob and has a unique and experimental fashion sense. Her hobbies include celebrating and practicing Japanese culture, film, and art. She has promoted and worked with big-name brands such as IKEA Japan, Porsche Japan, Adidas Tokyo, TikTok, and Burberry.

She has an impressive following on Instagram and TikTok. On Instagram, she has nearly 400k followers and she was even selected for “New 100 Talent to Watch” by Japan Economics Entertainment. She is a very curious influencer that likes to question everything around her including topics like race, gender, environment, culture, etc.

Lil Miquela

Lil Miquela, whose full name is Miquela Sousa, is another virtual influencer, who is an American-Brazilian model. She was designed and is managed by Brud, a start-up in Los Angeles. She was one of the first, if not the first, virtual influencers on the scene. And She has collaborated and worked for some of the topmost brands like Calvin Klein, Prada, and Dior. She is also a singer and has released a few of her own songs like, ‘Not Mine’. And her first album, ‘Hard feelings’, was shared at the Lollapalooza festival in 2021.

She mainly uses Twitter, Instagram, and TikTok to share what she’s been up to lately. She has 3 million Instagram followers and the number continues to grow steadily. Did you know that her fandom even has a name of its own? They’re called “Miquelites”.


Guggimon is a naughty bunny created by Superplastic, a leading company for apparel and designer toys and animated & synthetic celebrities. He is a very horror-loving influencer and mentions his obsessions frequently. These include The Shining, Billie Eilish, axes, designer toys, etc. He describes himself as a “fashion horror artist & mixtape producer”.


Now, this must be a little unusual for you. You are surely thinking that Barbie is not an influencer. She is just a toy, a doll you used to play with when you were younger, and a character you used to see on the screen. That much is true. However, lately, Barbie does count as an influencer. She might have been a doll and a cartoon character only in the past, but now, you can see her making vlogs, and forming her own opinion and voice.

For example, she had posted in support of the Black Lives Matter movement. She has a massive fan base, thanks to her popularity. You can find her channels on YouTube, Facebook, Instagram, Twitter, and even Spotify.


Janky was designed by Superplastic, the same company as Guggimon. He is originally from Los Angeles and is best friends with Guggimon. He is a part-time cartoon stuntman that was first introduced in June 2019. His brands include Tinder, Red Bull, and Prada. He currently has 1 million followers on Instagram, where he posts from time to time.


Bermuda was first introduced in 2016 and has since become a popular icon for entrepreneurs. Her goal is to motivate youngsters to become successful entrepreneurs and work towards their business goals.

Knox Frost

Knox Frost is a 20-year-old virtual influencer based in Atlanta. In only one year, he was able to gather more than 1 million followers on Instagram. He is usually striking up conversations about important topics. Through his content, you can see that he has a hard time fitting in, and his audience comprises mostly 20-something-year-old males.

Any Malu

Any Malu is a Brazilian animated influencer that made her first appearance in 2015. In only five years, she has managed to go from just an idea to a global sensation. She has more than one million fans on her Instagram, Twitter, Facebook, YouTube, and TikTok. She even has her own TV show, which sets her apart from other virtual influencers.


Thalasya is a virtual influencer based in Jakarta, Indonesia. She was created by Magnavem Studio in 2018. She has garnered over 470k followers on her Instagram and loves to share stories about her travels. Travelling is, in fact, one of her hobbies, and to make up for the expensive hobby, she has advertised for hotels, health pills, restaurants, and more. She even has a clothing store, named Yipiiiii that she shares with a friend, Zeline.

Anna Cattish

Anna Cattish is a Russian illustrator and animator. She was designed and is managed by a visual label that started as just a collective of artists. Nearly ten years after, this collective of artists grew into a boutique studio and label, and three years after that, Anna Cattish made her first appearance. Now, she has close to 470k followers on her Instagram, where you can see her work, which is cute and edgy.

To Wrap It All Up

It is intriguing to learn about how each virtual influencer is different from the other. And even though they are managed by their companies, it is almost like they exist on their own. This is why it is interesting to see what they are getting up to day by day. So, which ones are you going to be following after reading this article?