One of the most widely used means of mass communication for promoting or selling various goods, services, and even concepts is advertising. There are many different advertising job titles, positions, and descriptions because advertising involves a broad range of activities, procedures, and steps. Numerous new paths in the field of advertising have opened up as a result of the rapid improvements in the digitalization of the globe, necessitating the need for more specialised mass communication courses.
Sponsors often pay for different types of advertising campaigns to be viewed across media channels. Some of them include the following:
● Websites
● Social media
● Mobile applications
● Search engines
● Newspapers
● Magazines
● Television
● FM Radio
● Outdoor advertising, and
● Direct mailing.
This blog reveals some of the top career options in the field of advertising:
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Advertising Account Executive
An advertising account executive is an individual that acts as a bridge between an advertising agency and the client. Account executives are responsible for liaising with clients to understand and analyze their exacting requirements and negotiate budgets and timelines concerning a particular project. Advertising account executives work very closely with all the people at the agency making sure that the best of advertising campaigns are delivered to the clients. During the BA hons mass communication in Raipur, the students are given a complete overview of the roles and responsibilities of an advertising account executive.
In the capacity of an advertising account executive, the concerned individual also has to make sure that no communication gap occurs between both the parties (the agency and the client). He or she will be monitoring the everyday progress on different projects, updating the clients, and presenting the final product for review.
2. Advertising Copywriter
Advertising copywriters are the individuals who provide the written words ‘copy’ or ‘body text’ for advertising campaigns. Their job profile includes writing a wide range of headlines, strap lines, slogans, jingles for FM radio, newsletters, e-mailers, and leaflets, etc. With the emergence of the internet and social media, advertising copywriters now have started engaging in the new media copies. Various institutions are offering different mass communication courses during which copywriting comes with a dedicated module.
Some of the job roles of an advertising copywriter include the following:
● Working on creative briefs given by the art director
● Researching and creating suitable copy as per the requirements of the visuals
● Taking care of the writing part of the advertising campaigns in sync with the client’s brief.
Those who are interested in advertising copywriting as a profession must have a flair for creative writing. Almost all the BA hons mass communication in Raipur offered by some of the reputed institutions have a dedicated copywriting module. A background in mass communication might be a good plus for making a mark in this field.
3. Advertising Art Director
Advertising art directors are the individuals who take care of the visual aspects of an advertising campaign. The copywriters and graphic designers of an ad agency work as per the requirements of the creative rendered by the advertising art director. All these individuals together come up with a compelling advertisement campaign for better yielding for the concerned clients. Advertising art directors send different types of sketches to the clients as per the requirements of their ad campaigns outlining their original ideas. For television, these kinds of stuff are called storyboards and for prints, they are addressed as ‘roughs’.
Advertising art directors must have a strong eye for detail, outstanding creativity, at least basic IT skills along with the ability to take on any creative challenge even under extreme pressure of meeting the deadlines. Art direction generally requires a degree or diploma in fine art, and the qualifications can further be enhanced and sharpened by pursuing mass communication courses.
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Social Media Manager
Social media is relatively a new entry in the realm of advertising. After the internet revolution across the globe, social media advertising has become one of the most powerful mediums to promote different types of products and services in cyberspace. Social media managers are responsible for increasing the brand awareness of the companies they work for, across all the popular social media channels including Instagram, Facebook, Twitter, and Snapchat. These individuals create different types of social media campaigns keeping in view the nature of the businesses and their brand image.
Social media platforms are very dynamic and keep changing constantly. Therefore, all the social media managers working with ad agencies and even IT companies need to be quick learners and adapt to changes fast. They must have a thorough understanding of the latest social media trends, and a good knowledge of digital marketing. They also need to be very good in written communication skills, well organized, and creative.
A background in business management or even marketing is a good plus for this position. Social media is an independent module in most BA hons mass communication in Raipur. Alternatively, you can learn it as part of digital marketing.
5. Advertising Photographer
Advertising photographers are the individuals who take eye-catching pictures of products that are used in both print and digital advertisement campaigns. The photographs that are used in the advertisement campaigns are different from the pictures in general. They have the power to grab the attention of the people just at the first sight, making them buy certain products or services. Advertising photographers discuss the client's vision and then take on the shoot accordingly.
For advertising photographers, strong knowledge of commercial photography lighting, the latest editing software programs, and camera equipment is a must. Most of the institutions offering mass communication courses give you a perfect overview of the importance of photography in advertising.
Concluding Remarks
To be a distinguished mass communication professional, it is important to develop certain skills but more important is to study top courses in BA hons mass communication in Raipur.
