Hello folks !! On-page SEO that is On-page Search Engine Optimization is a very crucial element of digital marketing and a very essential factor for the ranking of web pages in Search Engine. But with time, the key factors and updates of On-page SEO has been changing.
Over the years , there has been a lots of changes in the people’s approach of using the Google platform and also Google’s approach to minimize all the wrong practices of web masters and promoting quality over quantity which is the main reason why Google creates hundreds of changes in it’s algorithm which simultaneously affects a lots of factors of SEO and more specifically On-page SEO.
But being a digital enthusiast, we always should practice hard work and smart work simultaneously. So we should always be up-to-date according to the latest rules and updates of On-page SEO.
But before that,
On-page SEO is the practice of optimizing individual web pages through certain number of factors so that it may help the pages to earn more traffic and rank higher in the search engines. Unlike Off-page SEO, here, all the practices are done within the website. Under on-page SEO, both the content and the HTML source code of a page is optimized.
Let’s understand it in very basic terms. You may have heard the line, “Content is the king” for your web page to run in all the digital platforms which is 100% true. But hand-in-hand your content also needs to be in a presentable and systematic order so that it will reach your target audience. The more your page is optimized, the more views it will get and the more views it will get, the higher it’s rank will be. As simple as that. So On-page SEO basically provides you all the factors required to do so.
So, in this particular article, you will get the clear checklist of On-page SEO that is latest updated in 2021. The main purpose of this article is to save a lot of your time and bring the best outcome for your web page.
So, let’s go !!
Let’s Understand each of them properly !!
Simply, Keyword is the idea or the topics on which your content is all about. Those are the terms that the people use while searching something in the search engines to get their relevant answer. For example, if the search would be “how to travel the Charm dham yatra in 2021”, then your keyword should be “Char dham yatra in 2021”.
So basically, the purpose of the keyword is to make the people who are searching for content related to your topic, reach to your web page.
There are 2 types of Keyword – Short tail and Long tail
Keyword Research is the process of searching for the right keyword you need to have in your content(most importantly in your title), which your target audience mostly use while conducting searches. It is a very important step for understanding the search volume and the rank difficulty, ultimately for having a proper audience analysis.
Title, also known as the Title tag or Meta Title is simply an one line description of your whole content that appears at the top of a browsing window and SERPs(Search Engine Result Page). It is a very important element of On-page SEO.
Meta Description is a meta tag, that is like a summary of your whole content described in one or two line. It also comes along with the title in the SERP in the search engine. Basically it is like a advert of your web page. It is always recommended to have a good meta description to compel the users to go through your page ultimately increasing your CTR (Click-through Rate). Thus, a good meta description is much required for ranking your web page higher.
URL or Uniform Resource Locator is nothing but the address or location of a specific website, page, or file on the Internet. Multiple URLs have multiple parts and the way yours is build has a lot of impact on SEO.
Optimizing your URL is also required to have a good impression on the users as URL acts as a way for the users and the search engine to predict the content of your page.
Heading is a short phrase describing what the succeeding section is all about. It is very important in your content as it makes the user to get an idea, what the succeeding section is all about. Often people get more attracted to the content through the heading.
Just like here, before reading this section, you read the heading “5. Headings” for which you got to know that it’s going to have some content on it. So it was easy for you to understand what this section is gonna be. So optimizing the headings is very necessary.
In HTML, there are 6 types of Headings – H1, H2, H3, H4, H5, H6
Alt Text or Alternative Text is basically an HTML code used to describe the appearance and function of all the media files, mostly images present in your content. The search engine needs to read the alternative text for every image to crawl through the image, understand the image and ultimately rank your website. It is also helpful for the blind people who are unable to identify images.
For the given image which you came across,
The alternative text would be like “Latest checklist for On-page SEO”. Simple !!
Keyword Density or the keyword frequency refers to the number of times your keyword is being used throughout your web page. You ca also consider it as a ratio or percentage of your keyword with the total keyword count of your whole content in your web page.
Simply, [(number of times your keyword being used/total word count of your content) * 100 ] %
In the early years of SEO, the webmasters would stuff their web pages with multiple number of keywords in order to rank their pages higher. They would hide their keywords in invisible text or website code. This practice is known as keyword stuffing. Soon, Google caught all these practices and eventually adjusted their algorithm.
So, it is highly recommended to have an ideal and proper keyword density in your content.
Simply, the keyword density should be 1-2 % of the total word count of your page. This means you can use your keyword 1-2 times for every 100 words. At this rate, the keyword appears enough times to the search engine to understand what your page is all about without getting engaged in keyword stuffing.
Breadcrumb is a navigation system through which the user understands its location in a website. It is an important element of On-page SEO as it makes the people view through more and more web pages before they exit. It makes the navigation through out the website’s pages more easier for which it is loved by the users.
As you can see in the above picture, dizital square > courses > digital marketing > advanced digital marketing
Featured Image is the representative image for the content or theme of your post or page. It is very important to add a featured image to your post as the users very quickly get attracted towards an image than that of text.
Internal Link is an hyperlink from one page to another page from the same website. Both the users and the search engine use Internal links for finding content throughout your website. It gives you a better opportunity increase the number of views on the web pages of your website because the users navigate through the links and keep finding the content they are looking for.
There are two pages www.abc.com/one and www.abc.com/two.
It is simply a clickable text with a hyperlink.
It’s format – Anchor text
You can explore the Internal link at the end of this page for better understanding.
So this was all about the latest checklist for On-page SEO you need to understand. The measures for SEO keeps changing with time but to be in the top we should always be up-to-date with the latest key factors and that’s exactly was the main purpose of the particular article. I hope you may have understood each and every point discussed. So now, it’s the time to use all these steps to optimize your web page and gradually you can see your web page getting higher rank with time.
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