You are steadily developing your website with high-quality content, technical performance, and user experience. However, you also know you need to develop new strategies for SEO link building if you want your site to reach its full potential. Especially if you’re trying to rank for high-demand keywords and phrases, but with the right mix of content, link building, and keyword research, your site will have every opportunity to succeed in search engines.
Link building is an important part of SEO because it signals to search engines that other trusted sites also believe your site is worth following and linking to. All that hard work can be undone quickly if you don’t implement good link practices that aren’t creepy or crawler unfriendly. Link building can be overwhelming because there are many ways to build links. But When you build natural links from authoritative sites, it helps your site rank better. But how can you get more links and make them stick? Read on for link-building strategies to take your SEO game to the next level.
Here are 8 effective link-building strategies that will put your SEO strategy on the fast track to success.
Build Relationships Using Guest Blogging
Guest blogging is the most traditional and effective link-building strategy. When done correctly, you can get a link and a snippet of content on another website with a large, targeted audience. This type of link also comes with less risk than other strategies because there is no anchor text pointing back to your website. Instead, most guest blogging agreements will request that you use a “read more” or other subtle call-to-action for readers to click over your site. There are several advantages that you can get from guest blogging. For starters, you can build relationships with other bloggers in your niche. That can open doors for future guest posts, joint ventures, and collaborations. You can also expand your reach by getting a link back to your website from a high-authority website. Guest blogging also has a lower risk of getting your site penalized. That’s because guest blogging (when done right) doesn’t involve asking someone to link to your site with a specific anchor text. Instead, you’re contributing links to someone else’s content on their site.
Show Expertise With Link-Based Strategies
Sometimes you can’t find the right guest blogging opportunities. In those cases, you can use link-based strategies to help you get more links to your site. These links are less likely to be the deciding factor in getting your site to rank higher in search engines. However, they’re also less risky than other types of links. There are several types of link-based strategies that you can use to get more links: – Create a list of top blogs in your niche and see if you can get links from them. – Reach out to people who have shared your content on social media or with other links. You can also offer to guest post for their blog. – Participate in a link-building campaign. – Look for broken links on high-authority websites that you can replace with a link to your site.
Create a Carefully Curated Editorial Calendar
Another way to get more natural links to your site is to create a curated editorial calendar. This means you are making a specific editorial calendar and publishing schedule for your website. It can be conducive if you have a lot of evergreen content, like blog posts or guides. You can also create an editorial calendar if you have other content types but a consistent publishing schedule. If you have a few must-have links on your site, they are very powerful. And, they can decide between your site ranking higher or not. However, you want to ensure every link is from a legitimate, high-authority website. Not sure where to start? The first step is finding out where you’re currently getting links from. It can be done using a tool like Ahrefs to track your backlinks. After you have a list of your current links, it’s time to start thinking about where you want to get links from next.
Leverage Influencer Marketing Strategies
Another option is to leverage influencer marketing strategies to build more links to your site. This can be done via social media, email marketing, or paid advertising on influencer networks. For example, you can create partnerships with influencers in your niche to create content. Or, you can ask them to promote your content to their audience. This strategy works best when collaborating with influencers with a large following or a high authority score. To find these potential partners, you can use tools like BuzzSumo or Google Alerts to find people who have recently shared links to similar content. You can then reach out to them and ask for a partner on a range or a simple promotion.
Develop High-Quality Content for Link-Building
Not all links are created equal. Some links are more powerful than others. This is where link-building strategies come in. When you develop high-quality content on your website, you also create links to other websites. This can be done by creating a toolkit or guide, citing data, or citing expert opinions. Another option is to embed other people’s articles or infographics on your website. You can also link to other websites as long as it is relevant to your content. If you are linking to other websites, ensure you’re not creating what is known as a “spammy” link. This is something that Google has said it will penalize sites for. To ensure that your links are natural, try to link to quality sites relevant to your blog post. Also, avoid linking to spammy or strange websites. You want the links you create to be from legitimate sites. This will help your site rank better in search engines.
Grow Your Anchor Text Diversity With Co-occurrence Analysis
Anchor text is the clickable word or phrase that appears within a link. They’re also what Google uses to determine what your site is about. With that in mind, you want to ensure that your anchor text is as specific as possible. This will help your site rank higher because it will be more relevant to people’s search terms. One way to ensure that your anchor text is as specific and relevant as possible is to use co-occurrence analysis. With this strategy, you’ll look at your competitors’ anchor text and see which ones are most commonly used. Next, you’ll examine your links to see if you match common terms. If you have a lot of generic keywords, you can replace them with more specific ones.
Utilize Surveys and Q&A Responses to Inform Your Link-Building Strategy
If you’re trying to dig into your link-building strategy, you can set up a survey and ask people for links to your website. If you add value to people’s lives, they’ll be happy to return the favor. You can also do this by participating in Q&A boards and forums. People will appreciate the effort you put into answering their questions, and you can also add a link to your site at the end of your post. While these strategies may seem like they won’t get you many links, they can help you build a bigger following. This can then lead to more links in the future.
Get More Traffic:
I can create high-quality backlinks to your website by doing white-hat Off-Page SEO. I have a proven track record of creating links that increase traffic and conversions for my clients by publishing high-quality content. By hiring me as your link builder, you can be sure that your website receives high-quality links that will increase your website’s search engine rankings.
