The floriculture sector is characterized by a huge number of SMEs (small and medium-sized enterprises), as well as a lack of a sophisticated trading infrastructure that has hampered efficient contact between local growers and worldwide buyers. To assure a continuous supply of flowers, these SMEs have switched from traditional logistic services to a virtualized trade network.
The transition to a virtualized trade network also improves logistics coordination and information availability in the floriculture supply chain, allowing all supply chain participants to access real-time information, assuring seamless, cost-effective, and speedier deliveries of floriculture products. Given the time it takes for cut flowers to degrade, this is critical.
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Source:
https://www.coherentmarketinsights.com/market-insight/floriculture-market-1586
