Experts from Digital Marketing Agency Jacksonville strongly states that a social media audit allows you to examine all of your company’s social channel to see if they are active. With one-quarter of the world’s population using Internet Marketing strategy is no longer optional. An audit of your social media accounts helps you better understand what’s going on in each network. You can perform a Social Media Audit in 6 Easy Steps. A social media audit examines your social media accounts in-depth—document details about the account’s appearance and how it aligns with your brand image. When you’re finished, you’ll have a single strategy document for all of your social channels. Examine Social Media Accounts for Branding When developing a social media audit, you must assess your budget and how you spend it. When creating a budget, many facets must be considered, including spending on advertising, management tools, and other costs evaluating your budget lets you know if you are making the best use of your money. If you do not see a return on your investment, you may need to reconsider your social media strategy suggests the Digital Marketing Jacksonville experts. Create a Social Media Audit Template to help you organize your social media audit. Focus on three of the most important metrics you want to track: Likes, comments, shares, conversions, and other measurable goals.
