The prospect of hiring an eCommerce SEO specialist can be a little daunting for online businesses interested in organic marketing.
Let alone the fact that many who sell online are not intimately familiar with how organic digital marketing works. They will be asked to spend a lot of money on the campaign!
So you have two factors that are prone to cause discomfort - a large expenditure and a lack of familiarity with the proceedings. It’s like being asked to fix something serious in a car, and not really understanding what the mechanic is saying.
Except it's worse in digital marketing because the sums are typically much higher and to the uninitiated, the work is much more nebulous.
So, to ease any potential concerns at the prospect of hiring an eCommerce SEO specialist, these are some key questions to ask to put your mind at ease.
1. How will the success of my campaign be measured?
This is one of the most important questions you can ask. If you don’t know how the success of your campaign will be measured, how can you invest with confidence? More importantly, how will you know exactly what you are spending your money on?
Be wary of any eCommerce SEO specialists that promise to increase sales or conversion rates. This is often a side effect of eCommerce SEO, but they don’t have direct control over it. Instead, look for a company that talks about increasing organic impressions (how many potential customers see your website in the search results) and organic traffic (how many actually end up visiting through those impressions).
2. What data will you monitor, and how will you access it?
Proprietary tools are nice, but you should look for an eCommerce SEO specialist that solicits access to both Google Analytics and Google Search Console. Without access to these accounts, it’s almost impossible to run an effective SEO campaign, period.
3. What happens if I want to make a strategic focus shift?
Ask this upfront because some eCommerce SEO companies might have stipulations about making changes once the course of an SEO campaign has been set.
However, they should still be open to making shifts within the strategic direction of the campaign. You are paying them, remember, not the other way around.
4. Where can I see exactly what work is being performed on my SEO campaign?
There should be a project report or a centralized collection of documents where you can see precisely what changes are being made to your website and what other work is being done.
This document should be updated on a regular basis and be dated with the changes implemented. It should also contain information on any off-site work that is being done - such as the creation of backlinks.
5. How will I communicate with my project manager when I have feedback or concerns?
Many eCommerce SEO agencies have their own software platforms or preferences for how communication should be conducted but don’t forget, they work for you - not the other way around.
Just make sure you ask how you will be expected to communicate with your eCommerce SEO provider so you don’t waste time going back and forth!
6. Does your company have its own writers?
This is a specific, but important question. In addition to initial keyword research, on-page optimization hinges largely on content, as does content itself which is one of the key pillars of SEO.
The quality of an eCommerce store's content has a major impact on its overall marketing strategy, specifically on SEO, as content is a ranking signal with many significant facets.
It’s in your best interest if the company you hire for eCommerce SEO services has its own writers that are experienced. This will create the best ranking increases for your eCommerce website’s target keywords at the category and product page level, especially in the long term.
Get Started with an eCommerce SEO Specialist That Has Experience
Start your search for an eCommerce SEO specialist should start with 1DigitalⓇ Agency, which has more than 10 years of experience as a full-service digital agency. In addition to employing some of the industry's best and brightest eCommerce SEO experts, they are intimately familiar with the major eCommerce platforms and offer support services such as web design, development, migration services, and more.
Learn more at 1DigitalAgency.com or get in touch with them directly at 888-982-8269.
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