What is Sales Force Automation(SFA)?
As a salesexecutive, many things need to be done daily. But it becomes tough and tiringto do the same things again and again. To make things easier for the salesexecutives, a software called Sales ForceAutomation system has beenlaunched.
So, Whatis Sales Force Automation(SFA)?
Sales ForceAutomation System is an automated software that is a part of thecompany’s Consumer Relationship Management (CRM) system, which helps the salesteam of a company to automate their repetitive tasks. Some reports show that alarge portion of the sales team’s time is spent on data-related work and so,using this software makes their job a lot easier, and they can be more focusedon their real task, i.e., selling.
Now You maybe thinking that what is Consumer Relationship Management(CRM) system? Okay, so let me explain you in brief-
CRM system issoftware that all businesses and companies use to collect and store theirconsumers' data, which helps them maintain a good relationship with theirconsumers.
Mainpurpose of Sales Force Automation–
- It automatically schedules appointments and sends an email to the clients.
- It helps the head of the sales team to keep an eye on the smooth running of the things
- It allows the sales representative to focus more on sales-related work than administrative’s.
Featuresof Sales Force Automation.
ThePipeline Management
This Sales ForceAutomation system feature helps track your sales lead right from thebeginning until the product finally gets sold. You can track every salesopportunity by using this feature.
ContactManagement
Anotherimportant feature of SFA is Contact Management. This helps to manage all thecommunications that you had with your consumers. As a result, it gives apersonalized experience in the communication between you and your consumers.
TaskManagement
Thesalespersons often remain very busy, so they forget to perform some minor taskssometimes. This Sales ForceAutomation system feature helps them schedule tasks like fixingappointments, calling clients, and keeping track of all the sales activities.
Bottom Line
So, I hopeyou understood the term " Sales ForceAutomation system" well. And if you had not yet used it, I wouldhighly recommend you upgrade to it. Trust me, You going to thank me later.
