What is CRM
To understand what is CRM, you should know about its history. CRM (Customer Relationship Management) tool is an essential technology used to strategize and manage customer relationships.
It was initiated with Rolodexes and handwritten notes, but with the proliferation of digital technology, it gradually converted into databases stored on separate computer systems. Still, its definition is something far more complex.
Today, CRM is no longer a bunch of just notes. Handling your customers’ relationships has now become a tough process. To compete in any industry and stand ahead of your competitors, you must have a reliable system just like the SalezShark CRM software.
How does the CRM system work?
The SalezShark CRM system tracks the actions of your potential customers as a company generates qualified leads using different platforms like social media, email, and website channels.
The customer relationship management system absorbs plenty of information on leads before guiding them through a planned journey that brings more customers to you.
If any client gives a specific reason or timeline for his paint job, mentioning their house need a few repairs, it makes any business see it as the full sales opportunity. This may activate a series of events, starting from an automated email along with a video presenting the company's work moving towards a follow-up call scheduled for 48 hours from the current time. If the CRM software reveals that the client has revisited the company's website, the next sales steps may be triggered.
Therefore, what is CRM gives you a clear overview of your prospects. All customer data is stored centrally at a single location. Thus, using the CRM dashboard is simple and customisable that can even help you to fetch a customer’s previous history with your company, the overall status of their orders, and customer service issues, and many more.
Not only this but also, if you want to include from their public social media activity, observing their likes and dislikes, then you can do so. The marketing department uses the SalezShark CRM solution to better analyze the sales pipeline or prospects arriving in, making forecasting more accurate.
Buy the best CRM system today that can offer you deeper insights, increase customer satisfaction, and drive high sales. What is CRM covers everything necessary to reach out to your leads and customers to generate high revenue with high sales.