Today, provider of digital experience platform solutions, Optimizely, announced it is positioned in the Leaders Category of the IDC MarketScape: Worldwide CMS for Persuasive Digital Experiences 2021 Vendor Assessment (doc #US47412821, September 2021). Optimizely’s advanced artificial intelligence (AI) and machine learning (ML) enabling personalized content experiences at scale are cited as a key differentiator. The announcement comes on the heels of the company’s annual conference, Opticon21 and introduction of data core service to Optimizely’s Digital Experience Platform (DXP).
The report evaluated 16 vendors, and Optimizely was named a Leader in the inaugural report based on its content intelligence capabilities, with AI-powered personalization and actionable data insights to influence editorial decisions. Optimizely was recognized for its content services, with combined CMS and commerce information in one content design.
