AutomotiveSeat Heater Market Outlook:
According toMarket Research Future (MRFR), the global automotive seat heater market isprojected to rise with a CAGR of 6% from 2017 to 2023 (forecast period). Thereport discusses the effect of the COVID-19 pandemic on the automotive se atheater market and provides a reliable estimation of the potential volatility ofdemand over the forecast period.
The automotiveseat heater consists of various components such as an integrated temperaturecontrol module, a heater chip, a switch, and a wiring harness. Seat heaters area form of cushion capable of generating heat when energized and are installedin commercial vehicles as well as in passenger cars.
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The automotiveseat heaters are either made up of carbon fiber technology or composite fibertechnology. They can be easily fitted to the bottom of the seat and easilyintegrated with leather-covered seats.
AutomotiveSeat Heater Market Growth and Dynamics:
Automotive usersand buyers of high-end vehicles are giving increased preference to the level ofcomfort gained by the use of enhanced automotive components. The use ofautomotive seat heaters increases the comfort level of riders while travelinglong distances. The rising demand for comfort and energy capabilities invehicles, along with a rise in demand for high-end passenger cars with enhancedfeatures, are directly contributing to the growth of the industry.
Nevertheless,the growth of this market is expected to be limited by declining consumerconfidence in the use of seat heaters due to a rise in the number of fireaccidents in the seat, mainly due to seat heater coils.
MarketSegmentation
The globalmarket for automotive seat heater has been segmented into type, sales channel,and vehicle type.
Based on type,the global automotive seat heater market has been segmented into carbon fiberheater, composite fiber heater.
By the saleschannel, the global automotive seat heater market has been segmented into OEMand aftermarket.
Based on vehicletype, the global automotive seat heater market has been segmented intopassenger cars, commercial vehicles, and others.
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RegionalAnalysis
Region-wise, theglobal automotive seat heater market has been segmented into four major regionssuch as North America, Europe, Asia Pacific, and the Rest of the World.
The NorthAmerican region dominates the global market for automotive seat heaters due tothe increased penetration of high-end luxury cars in the U.S. and Mexico.Low-temperature conditions in most parts of the region are contributing tohigher demand for automotive seat heater systems.
The Asia Pacificregion is expected to rise at the highest CAGR in the forecast period. Thepresence of developing nations in the region, such as India and China, amongothers, where people are frequently inclined to use high-end automotivecomponents like seat heaters, is driving the growth of the market. Furthermore,the presence of major automotive manufacturers in the region, like ChangchunSET Electronics Co., Ltd., Guangzhou Tachibana Electronic Co., Ltd., and LangfangGolden Time Technology Development Co., Ltd., is bolstering market growth overthe forecast period.
Key Players
The industryleaders in the global automotive seat heater industry include II-VI Marlow,Inc. (U.S.), Gentherm (U.S.), Panasonic Corporation (Japan), Changchun SETElectronics Co., Ltd. (China), Guangzhou Tachibana Electronic Co., Ltd.(China), I.G. Bauerhin GmbH (Germany), Champion Seat Systems (U.S.) KongsbergAutomotive (Norway), Langfang Golden Time Technology Development Co., Ltd.(China), and Seat Comfort Systems (U.S.), among others.
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