Global Automotive Head-UpDisplay (HUD) Market Overview:
The global is expected to gain avalue of USD 4,276.9 Million at a CAGR of 24.09% during the forecast period(automotive HUD market 2019–2025).
The report covers segmentation andthe market dynamics for a better glimpse of the market in the coming years.Automotive HUDs find application in the automotive industry with major endusers such as premium automotive companies. HUD technology presents manyopportunities and challenges for mitigating driver distraction and improvingdriver comfort and engagement.
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Regional Analysis
By region, the market issegmented as North America, Asia-Pacific, Europe, and the rest of the world
Europe.
In 2018, Europe accounted for thelargest share in the global automotive HUD market. In Germany, the increase inresearch and development by HUD manufacturers and automotive OEMs to implementHUDs in autonomous, sports, and electric vehicles is further expected to raisethe demand for HUDs. The automotive OEMs are investing in collaborations andpartnerships with the companies in the Asia-Pacific region for the import ofautomotive HUDs. Also, such manufacturers are importing complete vehiclesequipped with automotive HUDs. The stringent government norms to enhance safetycomponents, an increase in the demand for new safety technologies, and comfortand convenience in vehicles are the main driving factors for Europe’sautomotive HUD market. Such factors are expected to raise the demand and thedomestic production of automotive HUDs to meet the requirements of the EuropeanUnion safety standard. France is expected to be a substantial market in theglobal HUD market. Stringent government regulations regarding driver andvehicle safety, rise in the development in HUD technology, the growing consumerdemand for the implementation of automotive HUDs in vehicles, and the increasein sales of luxury vehicles are further expected to raise the demand forautomotive HUDs in the country.
Segmental Analysis
The global market for automotiveHUDs is segmented into component, product type, fuel type, and end user. Bycomponent, the global automotive HUD market comprises of projectors/projectionunits, display units, video generators, software, and, others. The software isrequired for data updates and information sharing. The software in a HUD is amanagement technology that helps in wireless firmware upgrades on a device.This software helps facilitate bug fixes, improve the functionality ofelectronic control units (ECU), and updates the old versions of the firmware. Thesoftware updates information about maps, audio, video multimedia, configurationdata, and firmware.
By product type, the globalautomotive HUD market is segmented into Windshield HUD and Combiner HUD.The combiner HUD segment will register considerable market share owing to itscompact design along with its ease in projection in multiple positions. A lowrequirement of installation space as compared to other products will propel themarket growth. Ease of installation and integration into the vehicle cockpit isexpected to accentuate product demand.
By technology, the globalautomotive HUD market is segmented into augmented reality and conventional. TheAR segment will register strong growth in the market owing to the availabilityof additional safety features including night vision or blind-spot detection,and pedestrian warning. It also supports advanced driver assistance systemsthat inform drivers regarding warnings, road signals, and speed limits. It alsodisplays traffic conditions, vehicle conditions, and relevant driverinformation.
By fuel type, the globalautomotive HUD market segmented into ICE and electric. ICE is expected torecord a significant share in the market owing to the increasing marketpenetration of ICE-powered vehicles across the globe. The rising demand forsafety features in vehicles, along with rising developments in CNG-poweredvehicles will accentuate the automotive HUD market share. Increasingtechnological advancements in ICE is also expected to propel product demandover the forecast timeframe.
By end user, the globalautomotive HUD market is segmented into luxury cars, mid-segment cars, andeconomic cars. The economic car segment is projected to gain a substantialshare over the projected timeframe. The cars in the economic cars segment arepriced up to USD 20,000. The increase in demand for passenger cars withadvanced features and an increase in the sales of economic cars in developingcountries such as India, China, Thailand, and Indonesia are further expected topropel the demand for HUDs in these vehicles. The economic cars segment isexpected to register a CAGR of 26.36%.
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Competitive Analysis
Some of the prominent playersoperating in the global automotive HUD market are Rockwell Collins (US),Continental AG (Germany), Nippon Seiki Co. Ltd. (Germany), Yazaki Corporation(Japan), Denso Corporation (Japan), Delphi Automotive PLC (UK), VisteonCorporation (US), Panasonic Corporation (Japan), Robert Bosch GmbH (Germany).
Continental AG focuses onenhancing the driving experience of its customers by innovating its productsand increasing its brand recognition. It aims to expand its product portfolioby investing in research and development, acquisitions, and joint ventures. In2018, the company invested USD 3.8 billion in research and development, whichis 8% more than the previous year. The company plans expansions to markets indeveloping countries, such as China and India. Continental AG aims to enhanceits production capabilities across connected mobility solutions, automotiveHUDs, and other services in the coming years.
Panasonic Corporation focuses onachieving sustainable growth by expanding its overseas business, mainly incountries, such as China, South Korea, and India. Additionally, it aims atstrengthening its production capabilities in its overseas sites and furtherexpand its production capacities in countries in Asia-Pacific. The companystrategizes to optimize its business portfolio and increase emphasis on thereturn on invested capital. Due to the rise in concerns regarding driverdistraction and the number of accidents due to driver visibility, it issignificantly investing in developing HUDs. The company concentrates onstrengthening its partnerships and increasing collaborations with automotiveOEMs to enhance the sales of its electronic components and HUD devices.
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