Advances in technology like AI haven’t really caught up with the construction world. Very large infrastructure is still managed using outdated methods, like homegrown spreadsheets. Aurigo Software is the single source of truth for its customers that manag...

Content creation, syndication and consumption platforms are like every other aspect of business. They are constantly changing.

. Could you tell us more about your role at ChannelAdvisor? As Director of Information Security, I’m responsible for developing and executing all security-related strategic initiatives, such as our SOC 2 Type 2 compliance, and overseeing ChannelAdvisor’s...

In the best of times, marketers have an increasingly difficult job. Driving company growth is not just one thing. Building and maintaining a strong brand, engaging customers, and building quality pipeline are just a few of things marketing teams own. Ty...

1. Can you give us a brief of your career before Magnifi by VideoVerse? My background is rooted in mechanical engineering, however, after completing my MBA at London Business School, I was recruited to work for a number of successful venture capital firms...

While it may be a cliché, it’s true. The first interaction of the brand is critical in setting the tone for the entire customer experience. And as companies turn to digital and seek ways to build human connections with their customers, the welcome email s...

For many companies, customer acquisition and customer retention seem to exist in two separate vacuums. The advertising and lead gen functions happen on one side of the marketing house, while the customer relationship nurturing happens on the other.

1. Can you give us a brief of your career before Dyad Medical, Inc.? I spent much of the past 25 years in executive positions, including VP of Marketing and Sales at Orbotech (NASDAQ: ORBK), where I managed Sales and Marketing teams

How to take a more agile approach to consumer understanding By Mark Walker, Revenue Director, Attest Does anybody reading this remember when most new products and technology were developed with the ‘waterfall’ approach?For those who don’t, here’s a quick...

MarTech has traditionally focused on the execution of marketing and advertising campaigns. Whether it is DSPs, DMPs, content marketing, acquisition, etc., MarTech stacks concentrate on the implementation of marketing campaigns

1. Can you tell us more about yourself and your career before Acquia? My roots are in Iowa, where I grew up on a farm. I got my degree in Computer Science at Loras College, dove headfirst into the technology industry, and have never looked back. After a c...

1. Could you tell us more about your role at Evalueserve? Rigvi: Evalueserve is a leading global firm that empowers enterprise clients with AI-driven products and solutions that optimize decision-making and drive actionable outcomes. As the CTO, my role a...

1. Could you tell us more about Omnisend and the inspiration behind starting this company? I used to run a digital marketing agency, and one of our clients was a PR agency that was managed by Justas Kriukas, the other co-founder of Omnisend. Over time we...

1. Tell us a bit about yourself. What drove you to start Archera? I was born and raised in Seattle, and my entire upbringing was around technology. Both of my parents worked at Amazon and Microsoft in the early days, and my first tech job was at Azure. So...

With extensive marketing experience, you’ve driven growth for tech giants like Google, Apple, and Oracle. How has marketing evolved over the past few years, and where’s it headed? The most significant evolution for B2B marketers has been the change in our...