Economic downturns are faced by marketers in every business and tackling them is a skill. Here are marketing strategies during an economic downturn.

Not all marketing changes are here to stay, just as not all fads are trends. What’s shaping the future of digital marketing?

In the absence of data, marketing is a stale interaction and businesses can lose invaluable opportunities.

In the creator economy for the next-gen brands, authenticity is everything. So how do you build authentic creator relationships?

In an Martech interview on Digital Experience, Deanna Ballew shares views on how marketers need to find what can enhance digital customer experiences.

Lynn highlights in an Martech interview on data strategy about how marketing techniques have evolved and how crucial it is to have a comprehensive data strategy

There is a shift happening in the wider business community. Organizations are focusing on “Shared Values.” How does it apply to the Digital Media industry?

Programmatic advertising consists of buying and selling digital ad space. How can you create a successful campaign with the help of demand-side platform?

Customer data is the primary need for today's businesses for product personalization. How can this data be structured to derive value?

Building a better loyalty program is a goal that every organization should establish. How can businesses create and supercharge loyalty programs?

GTM ensures you get to the right customers, but now revamp it to deliver delightful experiences

JR Sherman highlights in an Martech interview on event marketing trends and why is it critical to prioritize event marketing

The AR industry is developing and evolving day by day, with constant innovations across the space. In an Martech Interview on AR in Marketing.

Measuring your company’s pipeline metrics will help you track how well your teams perform. Which metrics can organizations

Laura Haines shares insights in an Martech interview on eCommerce in Metaverse and strategies that brands and marketers