What to Include In Your Real Estate Agent Business Cards
For a realtor, it is crucial to create a fabulous first impression. A prospect will meet several realtors before choosing one to work with. Real estate agent business cards do the job of reminding the clients later about a great first meeting they had with you. Business cards are not just a medium to convey your contact information to the clients. They are a great marketing tool even when everything has gone digital. You can think of them as little billboards that sit in the desk drawer of your client, constantly reminding them of you every time they look at it.
There are a few essential pieces of information that should be a part of real estate agent business cards:
- They must have the name under which you have received the realtor’s license. Even if you’re popular amongst your clients under a nickname, you must still include the full name under which you’re licensed. Using the nickname on the card shows your clients that you’re approachable and friendly.
- Name of the realtor or the brokerage firm you work
- Your Contact Information includes your cell, email, website, office address.
- Any disclaimers or designations that are mandatory.
- Any designations that you have received.
- The type of license you have (i.e., Real Estate Broker, Real Estate Salesperson, REALTOR)
- Your license number is only required in those states where it is mandated.
Inclusion of these details in your real estate agent business cards will help the clients place you as an accredited and legally operating Realtor in the industry.
The contact details mentioned on your business card help your clients get in touch with you, and that’s why it must appeal to all kinds of clients. For instance, the older generation may prefer to contact you over the phone, while the younger lot will email or text you.
Real estate agent business cards must reflect your brand and experience as a realtor, which is made possible with a professional-looking business card.
