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How to Prepare Google Ads - Digital Mogli
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Advertising is must but in today's era selecting a properadvertising media is the most difficult and challenging job, we at DigitalMogli will guide you properly for effective and sales driven marketingcampaigns, our industrial experts having more than 4 years of experience willmake sure that your business will grow higher. Get in touch with us.
>Why to Use Google Adwords?
There are many marketing platforms but advertising on googleads is the best option among them because of the intent of the user. When auser clicks on your ads he is redirected to the landing page or website whichshould be designed in such a way that the user would get engaged with yourproducts or services.
Google ads have quite a higher conversion rate (3.48%) than other advertisingplatforms, and all the leads you would be getting may be your prospectivecustomers also, just keep pitching them through proper media.
>What is Google Adwords?
Google adwords is an advertising platform by google which allows different businesses toget featured in google search and display network. When you run an ads throughgoogle adwords it goes live on google search engine and other google partneredwebsites based on several factors like keywords, topics, demographics andinterests etc. In short its advertising platform which helps businesses toreach their customers instantly.
-Type of Google Ads Campaigns
a) Search networkcampaign
b) Display network campaign
c) Video campaign (YouTube Promotion)
d) App promotion campaign
e) Shopping Campaign
-Type of Goals in Google Ads Campaign
c) Website traffic
d) Product and Brand consideration
f) Brand awareness and reach
>What is Keyword research? And whyis it necessary?
Keyword research is a basic but the most important task for preparing Adwordcampaigns, keywords are actually queries which users search on Google. Googlehas all the data of these keywords in terms of search volume, competition,maximum and minimum bid. Google has provided its own platform for keywordresearch named keyword planner.
These factors are very important while choosing keywords fora particular campaign. Before preparing a campaign our keyword research sheetmust be ready, it helps to target the right audience at the right time and setup the budget for the campaign.
>How Google Adwords works?
Google adwords uses a bidding strategy for ranking the ads onsearch engine and other partnered websites. Basically this strategy definesyour ad position depending on maximum bidding and quality score.
Quality score is basically a rating from 1 to 10 by considering thefactors like landing page quality, keywords, ads relevance, ad text relevancyand historical performance of your ad account. Quality score is an indicationto advertisers how well they have chosen their keywords, ad text and designedlanding pages. It's actually rating your ad relevance to the users intent,that's it! That is why higher the quality score leds higher ad ranking insearch engines.
>What is a campaign, Adgroup andAdset?
At the campaign level you have select you goal, which willdepend on the expected results. Name your campaign properly for the furtherreference.
After selecting the goal at campaign level you need to createan ad group in which keywords should be added. You can create multiple adgroups in single campaign.
Under the ad group you have to create an adset. This is theactual ad which you want to show your customers. Remember one thing: write yourad according to the keywords added in the ad group. You can create multiple adsin single ad group.
>How to Prepare Effective AdwordCampaign?
Prepare a google adword campaign requires good experience in all thesectors of paid campaigns so be careful while preparing adword campaign or hirea best digital marketing company who can prepare fruitful campaignfor your business.
Here is step by stepguide for preparing google adwords campaign
-Create adword account
If you arehaving email id then this is not difficult task for you just sign in using thatmail id in google adwords and account will be created automatically.
You can create 10000 campaigns per account
You can create 20000 ad groups per campaign
-Select your advertising goal
This is the most important job, don't be confused herebecause this is the stage where you are going to decide your campaigns goal.What kind of results you are expecting from your adword campaign is beingdecides here only. Select you goal properly, you can understand goals by readingheadlines only.
-Step By Step Procedure for CampaignBuilding
1)Your Business and Audience
a.) Describe Your Business:
This is the preliminary information about your business whichshould be provided to google very properly, You have to fill the informationlike Business Name and Business website.
b.) Where are your Customers?
It's obvious that you know your potential customer locationand prospective customer location from where you will get more business. Justtarget that location by typing the city-state-country names or target throughzip code. It's that simple!
c.) Set UpKeywords
As discussed earlier you should prepare a list of keywords byanalysing factors like search volumes, competition and bids etc. Keyword selectionshould be proper. This is the pin which can trigger your ad on search enginesfor getting impressions and clicks.
2. Create your Ads
This is the stage where you have to write your actual ad. Inthis ad structure you are having 3 headlines with 30 character each & 2descriptions with 90 character description. Your ads headlines and descriptionshould be action oriented and appealing to the customer because this will bethe face of your business. Be careful while writing the ads!
3.Budget and Review
Here you will get some pre-defined budget modules with approximate results, youcan select one of them or you can create you own budget module according toyour business. The budget setup option is completely customisable and you canchange budget any time. Isn't it Great?
Some days you mightspend less than your daily budget, and on others you might spend up to double.But over the month you won't pay more than your monthly max. You can stop youradword campaign whenever you want.
4.Set Up Billing
After setting up thebudget and reviewing ads you need to add money into the account. There areseveral payment methods through which you can proceed and complete the payment.After payment completion your google ads will go live in a while.
Google adwords is the best option forany business (small scale or large scale) for featuring in search engines andgetting the expected results. We are sure you have understood all about thegoogle adword campaigns like what is it? how it would be fruitful for yourbusiness? And finally how to run an effective adword campaign?