Why is Business Assurance Necessary?
When we discuss any firm that is undergoing or has completed a digital transformation, we come across several basic and essential elements that are at the heart of any transformation initiative. Customer Experience, Digital Products, Operations, Strategy, and Digital IT are examples of significant focal areas within a transformation project.
When we talk about hundreds of partners and OTT providers, we also grasp how intricate the digital economy will be. Who will be responsible for their income share or payment terms? Of sure, you have the system administrators, but what is your backup plan? Similarly, who will verify whether the bundled deal that one of your onboarded partners issued last week with a 5-day validity period has ended is still ongoing? Or how do you know that the omnichannel experience, which is linked to your big data analytics, is being updated following the marketing team's current logic upgrades for pushing recent promotions? Or how do you know the new product strategy, which is based on a 5% market penetration estimate, has actually targeted what was proposed?
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