The global hand sanitizer market size is projected toreach USD 1.96 billion by 2026, exhibiting a CAGR of 6.2% during the forecastperiod. Rising preference for alcohol-based sanitizers around the world willemerge as a strong growth driver for this market, enumerates Fortune BusinessInsights™ in its recent report, titled “HandSanitizer Market Size, Share & Industry Analysis, By Product Form (Foam,Gel, and Liquid), Type (Alcohol-based and Alcohol-free), Distribution Channel(Pharmacy Stores, Supermarkets/Hypermarkets, Online Retail Channels, and Others),End-User (Schools, Restaurants, Hospitals, Household Purpose, and Others), andRegional Forecast, 2019-2026”. According to the Centers for Disease Controland Prevention (CDC), hand sanitizers having alcohol content between 60% and69% are highly effective in killing all kinds of germs compared alcohol-freesanitizers. In addition to this, the Food and Drug Administration (FDA) hasfound that alcohol-based sanitizers are able to fight the spread of flu-likeinfections due to their superior germ-killing capacity. Moreover, there is agrowing demand for natural ingredients-based hand sanitizers, which has spurredmany companies to create products infused with Aloe Vera and tea. As a result,new avenues of expansion have been opened up for this market.
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The report states that the market value was at USD1.22 billion in 2018. Besides this, the report provides the following:
· Exhaustive analysis of the impactof COVID-19 outbreak on the market;
· Careful evaluation of the all thepossible market drivers, trends, and restraints;
· Thorough study of the differentmarket segments; and
· Comprehensive examination of theregional dynamics and competitive milieu shaping the future of the market.
Market Opportunity
Rapid Spread of the CoronavirusPandemic to Accelerate Market Growth
Thehand sanitizer market growth has received a major booster shot by theunprecedented rate of spread of COVID-19 worldwide, which has shifted theglobal focus towards basic hygiene and sanitation practices. Hand sanitizersare believed to play a central role in bolstering such practices because theCOVID-19 infection is lethal and is known to primarily spreading throughhuman-to-human contact. Since hands are the generally the first point ofcontact between two or more people, hand hygiene has become a vital tool infighting this infection. The importance of hand sanitizers in the currentscenario is further augmented by the absence of effective treatment options andvaccine against the coronavirus. As a result, the World Health Organization(WHO) has been vociferously promoting the use of alcohol-based hand cleansers,especially for frontline healthcare workers. While frequent washing of handsusing soap and water for 20 seconds has been found to be effective, they maynot always be available and in such cases, hand sanitizers can function as anefficient alternative.
Regional Analysis
North America to Hold CommandingPosition in the Market; Europe to Grow at a Considerable Rate
Witha market size of USD 464.51 million in 2018, North America is well-positionedto dominate the hand sanitizer market share in the coming years. Risingawareness among the people regarding personal hygiene, currently fueled by theCOVID-19 outbreak, will drive the market in 2020. Moreover, the US now has thehighest number of COVID-19 cases and deaths in the world, which has heightenedthe need for following standard personal hygiene practices.
InEurope, the coronavirus pandemic has ravaged the continent and has generatedtremendous demand for hand sanitizers in the region. The market in Asia-Pacificis expected to showcase fastest growth on account of escalating demand forenhanced skin and other personal care products in India and China. Furthermore,programs initiated by local governments in India for fostering hygieneawareness at the school level will bode well for this market in the long-run.
Competitive Landscape
Key Players to Launch ProductsTargeted for COVID-19
Thedemand for hand sanitizers has experienced an astronomical rise in the pastcouple of months as a result of the COVID-19 outbreak. This has spurred FastMoving Consumer Goods (FMCG) companies to develop hygiene products tailored tofight the spread of the pandemic and also comply with WHO guidelines.
Industry Developments:
· April2020: The Zydus-owned talc brand, Nycil, forayed into thehand sanitizer business by introducing its own hand sanitizer product to caterto the skyrocketing demand for hand cleansers during the coronavirus outbreak.The focus of the company will remain on germ protection for the entire familyand the product will be an expansion of the company’s Heinz portfolio.
· March2020: Himachal Pradesh-based CSIR-Instituteof Himalayan Bioresource Technology (CSIR-IHBT) engineered a novel handsanitizer, comprising of alcohol, active tea ingredients, and natural flavors.Most importantly, the product does not contain any synthetic chemicals and hasbeen developed according to WHO guidelines.
List of Companies Profiled in theHand Sanitizer Market Report:
• SC Johnson & Son, Inc. (U.S.)
• Best Sanitizer Inc. (U.S.)
• Bacardi Limited (Bermuda)
• Himalaya Global Holdings Ltd. (India)
• Gojo Industry Inc. (U.S.)
• Proctor & Gamble (U.S.)
• CVS Health (U.S.)
• Unilever Plc. (U.K.)
• Henkel AG & Company (Germany)
• Reckitt Benckiser (U.K.)
