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In these difficult times of COVID-19, we are continuing to support our clients by working remotely.
Google’s latest update from its Google Search Center SEO Office Hours indicates the Importance of Core Web Vitals in the Search Rankings Boost of a website.
Here we bring a brief overview about what are these core web vitals and what do they mean for Google’s Search Rankings? If you are looking to design your SEO ready websites, you may also want to check our recent blogs on “Why and How To Get SEO Done Along With Website Redesign?” and “Best Digital Marketing Strategies for my Business?”
Google’s Core Web Vitals can be checked on the Google Page Speed Insights page. Google’s Page Speed Insights gives a brief picture of a website’s health. A website’s health is calculated based on six main lighthouse parameters. They are:
The parameters are currently distributed as below:
However, the new update indicates that the new search rankings boost algorithm will consider the following three Core Web Vitals when boosting the search rankings:
A good CLS score should be 0.1 or less.
The above parameters shall be considered vital for Google Search Rankings boost. However, if a website has all the parameters in Green but doesn’t have a secure protocol with https, it will not be considered for the ranking factor.
It is essential to pay a little attention to these parameters when you are focused on the search engine ranking for your business websites.
John Mueller also indicated that Google is planning to introduce a badge in the search results to indicate those websites that pass the core web vitals. Google seems to have been experimenting quite a bit around these core web vitals and has been thoroughly testing its algorithms scheduled to be released in May this year.
You can watch the full video here:
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