What is marketing?
Marketing is the process of getting potential customers or clients interested in your products or services of your business. It involves researching, promoting, selling, and distributing your products and services to the clients. Today marketing is something that every business or organisation must implement in its growth strategy. These days, marketing is one of the key features of businesses.
People mostly don’t know exactly what marketing is and, when asked, they define it as selling or advertising the products. While these answers are not totally wrong, this is only a part of marketing. There are many other aspects to marketing like product supply, promotion, designing and creating materials like landing pages and social media content, online ads, improving customer experience, doing market research, establishing market segments, and much more.