This question is an old but evergreen question for all marketers and business owners. Let’s throw some light on the topic in this article.
What is the difference between traditional marketing and digital marketing?
This question is an old but evergreen question for all marketers and business owners. Let’s throw some light on the topic in this article.
We will look into…
What is Traditional Marketing?
What is Digital Marketing?
What is the difference between digital marketing and traditional marketing?
Advantages and Disadvantages of Traditional Marketing
Advantages and Disadvantages of Digital Marketing
Which marketing type is good for you?
What is Traditional Marketing?
People have been marketing their products for years. Marketing has become more of an art than a science.
Modern-day marketers must know the ins and outs of every aspect of the industry to be successful, but this wasn’t always the case.
Traditionally, marketers only had to be knowledgeable about one thing: advertising.
Traditional marketing is typically done via print advertising, television commercials, and public relations events.
It is based on big-budget television and print ads that aren’t always personalized to the individual consumer.
Traditional Marketing Includes:
1) TV Ads
2) Radio Ads
3) Prints
4) Newspapers
5) Billboard
and more…
Before the rise of the Internet, this is the only type of marketing. This form of marketing is not as effective as it once was due to the rise of digital marketing.
But it’s still there. How? we will look into it in more detail later in the article.
What is Digital Marketing?
The days of hand-written posters, flyers, and billboards are long gone. The world now runs on digital technology. How can ways of marketing not change?
Digital Marketing uses various digital channels to promote products or services.
Digital marketing includes everything from advertising across social media platforms, to paid search engine optimization (SEO), to email campaigns, and more.
Digital Marketing Channels:
1) Search Engine Marketing
2) Social Media Marketing
3) Content Marketing
4) Email Marketing
5) Video Marketing
And More…
Digital marketing is a way to reach a wider audience with minimal cost, but it does come with its own challenges. Don’t worry; we will look into it later.
